Google Adwords Conversion Optimizer

Posted on 14. Oct, 2008 by Julius Kuhn-Regnier.

Google announced yesterday that their Google Adwords Conversion Optimizer is now available to a lot more campaigns. As the name says this program is supposed to make your advertising campaigns more efficient.

The Conversion Optimizer uses your conversion tracking data to get you more conversions at a lower cost. It achieves this by optimizing your placement in each ad auction to avoid unprofitable clicks and get you as many profitable clicks as possible.

However there are several criteria to be able to use the Adwords Conversion Optimizer.

• Adwords Conversion Tracking must be enabled
• A campaign history of at least 50 conversions in the last 30 days
• The campaign must have been receiving conversions at a similar rate for at least a few days

The second criteria is only there to make sure that there is at least some conversion history to be able to make accurate predictions.

There is also a video introduction to the Adwords Conversion Optimizer. Take a look at it! It might be worth it if you are using Adwords.