What is Unique Content?
Posted on 16. Oct, 2008 by Julius.
Everyone in the blogging world (including me) always writes about “unique content.” Every other post includes this phrase. The question I was asking myself is what is unique content ?
First of all unique content is a mixture of a variety of things. You could not call a high quality article unique content just because of the fact it is high quality. To answer the question of what unique content is I made a list of what I think are the keys to unique content:
- Something New
- High Quality
This is probably the most important aspect of unique content, it is supposed to be something new, something no one has written about before. This quote should give you an idea of what you should do to create such content:
Discovery consists of seeing what everyone has seen and thinking what nobody has thought.
I did the very same thing when I wrote an article about the 5 Things All Great Blogs Have in Common. Because I was visiting a lot of highly popular blogs everyday I thought about what made these blogs so famous. In turn I wrote an article about it.
It really is about rewrapping information you see everyday and using this information to create something useful and unique.
Of course the word unique does not say anything about quality in general, but in terms of the blogging use of this word it has the meaning of quality attached to it. This means that articles should be well written, have no typos, and divided into segments etc. Further the quality of a post should underline the point that it is trying to make.
Usefulness is another important aspect. Usually this automatically derives from the other key points since articles about something completely new are in general somewhat useful. It is still important to keep this in mind because if you are aware of the usefulness of your information, you can build your article around it, and thus creating a better article.
I hope this helps you to get an idea of what unique content should be like. I would be glad to hear what you think should be added to that list.