And Break!

Why I Don’t Read TechCrunch Anymore

Posted on 04. Dec, 2008 by Julius Kuhn-Regnier.

Everyone in the blogging world knows TechCrunch. For those who do not know it TechCrunch is a news blog covering new Internet products and companies. Just to give you a glimpse of how popular it is take a look at the number of subscribers it has, a staggering 1,600,000.

At the beginning of my blogging career I read several highly popular blogs, one of them was TechCrunch. But since then I stopped reading most of them including TechCrunch. The question you are probably asking yourself right now is why I would choose to do so?

This is of course a legitimate question considering TechCrunch is a high quality blog. In the following paragraphs I am going to explain why I don’t read TechCrunch anymore.

Why I Chose Not to Read TechCrunch

TechCrunch features a lot of high quality and up-to-date articles. This is the reason why it is highly respected and well-known by bloggers and by other website owners. As every news blog does, TechCrunch needs to update the website often to offer its readers the newest information.

The high post frequency, usually ten or more articles a day, reflects this need but in my opinion that is the problem with TechCrunch.

Too Much Information

TechCrunch just offers too many articles on a daily basis. How are you supposed to read or even skim ten articles a day when you are busy blogging yourself? I usually do not even skim articles I just take a look at the headline and see if it interests me. But even reading these ten headlines is too much for me because I have over 200 other blogs to read through my feed aggregator every day.

I do not even find TechCrunch’s posts useless or unimportant. For me it is just too much information that I do not want to deal with on a daily basis.

Let’s take a look at a real life example which might help you understand my way of thinking. Procter & Gamble is a leading manufacturer of health care products like Head & Shoulders. The company offers a huge range of products from prescription drugs to shampoos. By reducing its number of Head & Shoulders products from 26 to 15 it experienced a 10% increase in sales.

Although you can’t compare this example to directly to TechCrunch I think it still shows you that a lot of people choose less over more, and I am probably one of them ;)

What do you think about TechCrunch? How do you feel about blogs with a high posting frequency?