Ways to Monetize Your Web Site

Posted on 07. Apr, 2009 by Julius.

Monetization seems very important to everyone running a web site. With the Internet growing at an ever increasing speed, the ways to make money through a homepage are also growing in number.

In this article I will outline the several different options you have when deciding on how to monetize your web site.

This table lists the most common ways to make money off your web site. If you want to know more about the specific method, then just click on the link and it will explain it for you.

Pay Per Click Advertising
Pay Per Click is an easy advertisement concept. Every time a person visits your web site and clicks on an ad, only then you get paid. That is why it is called “Pay Per Click”, therefore you get paid for every click.

Paid Reviews
The way paid reviews work is actually pretty simple. Advertisers pay you for writing a review about a product or service they choose, which you in turn publish on your blog. Of course criticism of the product or service is good but it should be done in a constructive way.

Banner Advertising
Whenever you see banners on web sites, the advertisement method used on this web site is probably banner advertising. Basically it just means selling ad space on your web site on which advertisement banners will be placed. The size of the banners does not matter and can range from 20×20 to 468x6o pixels.

Text Link Ads
Text link ads are, as the name suggests, advertisements in the form of text links. One of the big differences to other methods of advertising is that it not only boosts the traffic of the advertiser, it also improves his search engine ranking.

The reason for that is that text link ads do not add the HTML link attribute rel=”nofollow” to the ad link. What this attribute usually does is to indicate that a link is of no value, or for that matter that the ranking of the web site in search engines is not increased through the link.

Ever since search engine announced that this way of link building would be penalized, the use of this kind of advertisement has decreased a lot.

Affiliate Networks
Affiliate networks are a bit more complicated than the other advertising methods.

Traditional affiliate networks enable merchants to offer publishers a share of any revenue that is generated by the merchant from visitors to the publisher’s site, or a fee for each visitor on the publisher’s site that completes a specific action.

Basically you earn a share of the revenue of the merchant when you (the publisher) get visitors to take a specific action on your web site.

RSS Feed Advertising
This refers to placing advertisement in the RSS feed, typically it is used by blogs. An RSS feed is basically a stream of articles, written by a particular blog or web site and which can be read through a feedreader. A person can then subscribe to that RSS feed and receive new articles when they are posted.

The advertisement is only placed in the RSS feed, usually at the end of each article.
References and Further Reading:

• 101 Ways to Monetize Your Web Site or Blog
• 28 Ways to Make Money Online
• John Chow’s Recommended Money Makers

If you know more ways to monetize a web site than please let us know through a comment.

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2. 15 Ways to Lose Blog Readers
3. Performancing Ad Network
4. 3 Simple Ways To Prevent Spam
5. Making More Money with Adsense