Blogspot SEO Guide

Posted on 12. May, 2009 by .

Blogger Homepage

Every blogger knows about search engine optimization these days. Most of these people try to really optimize their blogs but some fail because they use special software or certain blogging platform, e.g. Blogspot.

Because there are only few guides that exist for improving your search engine ranking with Blogspot blogs I will cover some of the main aspects that should ultimately improve your ranking.

Just a short note: There is no Blogspot plugin that will help you with SEO like there is in WordPress. Blogger doesn’t have plugins so all you can do is what I have outlined below.

Basic Optimization

There are lots of different aspects that you should change on your blog in order to rank better with search engines.

Structure Your Text

This is actually a not so obvious thing to do but it is extremely important for humans and for search engines.

With structuring your text I mean that you should make part of the text stand out from the rest, e.g. headlines. You should wrap your headlines in <h1>, <h2> or <h3> tags depending on how important the headline is (h1 being the most important). Headlines are also great for dividing text.

You should further underline text or make it bold or italic to set it apart from the other content. Do you notice how I used headlines in this article to mark important sections?

Header and Description Optimization

Go to your control panel, to Settings -> Basics then enter the title and a keyword rich description of your blog.

Title Description

You then of course need to save the changes you made. This is one step that is essential for ranking better with search engines.

Let Search Engines Find Your Blog

Another very simple step you could take is to go to your dashboard again to Settings -> Basics and then look for Add blog to our listings and Let search engines find your blog and make sure both of these options are set to Yes.

Title Optimization

The default Blogspot titles are not optimized for search engines and that is why we need to change them. Here is what we are going to change:
Default Blogspot Title: Blog Title: Post Title
SEO Post Title: Post Title: Blog Title
SEO Homepage Title: Blog Title – Keywords
We are only going to use the two latter titles since they are constructed for SEO purposes.

This might seem like a small difference but search engines actually pay a lot of attention to the first few words of your title, therefore is this change necessary.

To implement this change we need to replace the old code including the title tags with the following:

<b:if cond='data:blog.pageType == &quot;item&quot;'>
<title><data:blog.pageName/> - <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/> - Keyword1 - Keyword2</title>
</b:if>

The code above checks to see whether the page loaded is an article page and then uses the SEO post title. Otherwise it loads the homepage SEO title.

Now the last part between the <b:else/> and the </b:if> only shows up on your Homepage. Therefore you should add some keywords and replace Keyword1 etc. with keywords that you want your Blogger blog to rank for, e.g. you could replace Keyword1 with Internet Marketing.

If you are not using advanced blogger templates then go ahead and use this code, taken from an excellent article on Blogspot SEO:

<title><MainPage><$BlogTitle$></MainPage><ArchivePage>
<$BlogPageTitle$></ArchivePage>
<itempage><blogger><$BlogItemTitle$></blogger>
</itempage></title>

Change Your Meta Data

The meta data is another way to tell search engines what your web site is about. The <meta name=”description”> offers you a way to sum up your web sites in a few words (around 160 characters).

The keywords tag <meta name=”keywords”> gives you the possibility to do the same as above just by using keywords.

In order to make it easier for you I’ve provided some code for rather old Blogspot templates:

<MainPage><meta name="description" content="<$BlogDescription$>" />
</MainPage><ArchivePage><meta name="description"content="<$BlogPageTitle$>
Archive, <$BlogDescription$>" /></ArchivePage><ItemPage>
<meta name="description" content="<Blogger><$BlogItemTitle$>
</Blogger> - <$BlogTitle$>" /></ItemPage>

If you are using new advanced Blogger templates then I recommend going ahead and using this code:

<b:if cond='data:blog.url == data:blog.homepageUrl'>
<meta name="description" content="this is the blog description" />
<meta name="keywords" content="keyword1, keyword2, keyword3" />
</b:if>

This code was taken from a different Blogger SEO guide.

Optimizing Your Links

Everyone uses links but there is one thing you need to know about them. First of all when linking to an article of yours or of somebody else, it is always advisable to change the link anchor text to something that contains keywords that you want to rank for. Here is an example of a bad anchor text:

<a href="http://myhomepage.com/image-editing">This is the Link Anchor Text
</a>

In this case, let’s assume that the article located under the URL from above is about image editing. Linking to it with the following anchor text would be much better than the above, in terms of SEO.

<a href="http://myhomepage.com/image-editing">A New Image Editing Guide</a>

Notice how the keywords image, editing and guide are included. This is for SEO purposes.

One way to take this even further is to add a title attribute to the link. The title attribute is the text that will be shown when people hover over the link. Usually it is advisable to include a similar text as the anchor text:

<a title="Image Editing Guide" href="http://myhomepage.com/image-editing">
A New Image Editing Guide</a>

Of course you can vary a little bit to make it look more human but that should be a good way to increase your search engine ranking.

Improving Images Tags

One way you can improve the ranking of your pictures is to add the alt attribute to your pictures. Actually it is necessary to do so since otherwise the HTML code will be invalid. Add keywords to the alt attribute as shown in the section above.

<img src="http://myhomepage.com/image_editing_guide.jpg"
alt="image editing guide" />

Change the File Name of your Pictures
Another way to optimize images is to use a descriptive file name. Again instead of using a file name such as DSC_001.jpg you could change it to image_editing_guide.jpg if the file is about image editing.

Adding a Related Post Plug-in

Related posts are a great way to show readers what other content you have similar to the one they just viewed. When using WordPress there a lots of these plug-ins but on Blogspot the whole thing is a little more complicated.

Luckily there is a way to add related posts to your blog, just follow the steps outlined in the related posts article.

Comment Optimization

You do not have a lot of options with which you can optimize comments in Blogspot. However there are a few changes that you can make to get a lot more and better comments.

First of all one of the things people keep complaining about is that on Blogger blogs only registered users can post comments but there is actually a way that other people can post comments too.

Again visit your dashboard and go to Settings -> Comments and enable the showing of comments (should be enabled by default), otherwise the all the comments will be hidden.

Then go down further to the section Who Can Comment? and click on Anyone.

Comment Moderation

In the next section (shown in the picture above) choose the option Embedded below post to add the comment form to the article footer.

Feed Optimization

The RSS feed is very important on blogs since that is the way your followers receive articles. In Blogspot you are very limited to enchance your feed but there are still a few options you can change.

To change a few options go to your dashboard and then click on Settings -> Site Feed. Set the option Allow Blog Feeds to Full in order to gain more RSS subscribers.

Then go to the section below labeled Post Feed Redirect URL and enter a URL if you are using a special feed service such as Feedburner.

Conclusion

This article covered some very basic techniques and also some more advanced ones. If you are still not sure whether what you are doing is right than just contact me via Twitter or leave a comment.

30 Responses to “Blogspot SEO Guide”

  1. Master And Student

    12. Jun, 2009

    Thanks for all the fine seo tips. I would try it out.

    Reply to this comment
  2. Bikin blog

    15. Jun, 2009

    Is there any specific basic theme blogspot for SEO? thanks.

    Reply to this comment
    • jules

      16. Jun, 2009

      Hi,

      I actually searched for some and found some web sites that might interest you. First of all here they offer Blogspot themes for around $5 for each. And also Mani has written about free SEO Blogspot templates.

      I hope this helps. Otherwise if you still struggle you can always install a basic theme and I can help you with the SEO optimization.

      Reply to this comment
  3. search engine placement

    15. Sep, 2009

    Wow, great information. I could say my knowledge in seo is already broad but I find it nice to see people giving out tips and new information.

    Reply to this comment
  4. Junald

    21. Oct, 2009

    A good help for BlogSpot SEO.

    Reply to this comment
    • jules

      20. Nov, 2009

      thank you. Please also visit the web sites I’ve referenced since a lot of material I’ve covered might be covered in more detail by them.

      Reply to this comment
  5. web designer kent

    18. Dec, 2009

    Excellent article. I have been looking for this since I upated updated to advance templates.

    Reply to this comment
    • jules

      19. Dec, 2009

      Thank you. It is good to know that people find the information useful. Hope to see you around!

      Reply to this comment
  6. Great post. Very informative for new learners.
    Having good tips and tricks. You Have done awesome work! keep it up. I need to know more from your blog.

    Thanks

    Reply to this comment
    • jules

      20. Dec, 2009

      I tried to cover most of the things people would be interested in when writing about Blogspot SEO. I am glad you like the article. Is there anything you think I should have covered in more detail?

      Reply to this comment
  7. carlofina

    14. Feb, 2010

    tq so much for ur article. thinking bout SEO always makes me thinking of leaving blogger and starts my blog elsewhere. but im going to try out things based on this article. hope it will works.

    Reply to this comment
    • jules

      16. Feb, 2010

      Yeah try out all the things I wrote about and tell me whether they work. Of course with any blog SEO is not the only key to success so you need to work on your content too.

      Reply to this comment
  8. It took my time to read your content and I enjoyed too much there for I am telling you that keep it up and share all information about yourself what you have in other field of computer I am waiting to update of your this site and new blogs.

    SEO From Start | Get traffic

    Reply to this comment
    • jules

      26. Feb, 2010

      Thank you. I am glad my information is valuable to you. So feel free to come back any time ;)

      Reply to this comment
  9. Seo india

    18. Apr, 2010

    Great blog Keep it up.

    Reply to this comment
  10. SEO

    12. Jun, 2010

    Great tips dude!!!

    Reply to this comment
  11. Meria

    07. Jul, 2010

    Hi Julius.. nice to know you.. your blog is very nice.. i love your articles.. i try to use blogspot and this is the perfect tips for all beginner … thank’s again

    Reply to this comment
  12. Excellent SEO Tips. Though I am familiar to the most of the tips and also had used some of the tips. Very helpful information for increasing my knowledge.

    Reply to this comment
  13. Great article! Lots of ideas here guaranteed to make your blog search engine-friendly. In fact, I can’t think of anything else to add, as you’ve covered it all, from H1 tags to using metadata.

    Looking forward to reading more blog entries!

    Reply to this comment
    • Julius

      26. Aug, 2010

      Thank you Christina. I am glad you enjoyed the article. I am sure there is something you could add to this but I don’t know what. I hope you like my article that I will post soon.

      Reply to this comment
  14. Kay

    12. Sep, 2010

    Nice posts Julius. Great work, keep it up.

    Reply to this comment
    • Julius

      12. Sep, 2010

      Hey Kay,

      thanks for the comment. Do you have a lot of Blogspot blogs or why is the article interesting for you?

      Reply to this comment
  15. Linda

    16. Oct, 2010

    I always get lost when I try to change html code. e.g. When I tried to do the title optimization, it wouldn’t save successfully. Said something about improperly framed. Couldn’t be parsed?? Anyway, net result is no changes were made, and I’m not even sure I was in the right place when I tried to do it. Might get lucky if I try again, another day. Thanks anyway for the information.

    Reply to this comment
    • Julius

      17. Oct, 2010

      Hey Linda,

      I am sorry to hear that. If you need help to correct this then just shoot me an email and I will see what I can do.

      The article itself is not the newest so it could be that Google has changed Blogspot layout ever since. Anyway if you still want to optimize the title then just write me (via the contact page).

      Reply to this comment
  16. michealj

    10. May, 2011

    hey julius ..
    i was visiting the blog suddenly i got stuck when i read this blog. You really provided a good knowledge . and i have made my blog look diffrent here is my blog at http:///yourteamguide.blogspot.com . i played with meta tag also. thanks …

    Reply to this comment
  17. William

    12. May, 2011

    Hey there. This is indeed a very good article for DIY bloggers or those who wants to get organic traffic. I was actually looking around to compile a few links to be passed around to my clients and visitors. I provide SEO services and will definitely include this link. I dont get much business from bloggers, but its good to provide this link for them to know :)

    Reply to this comment

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