3 Important Aspects about Blogging

Posted on 04. Aug, 2009 by Julius.

What do you think is the most important aspect of blogging? That is exactly what I asked three different bloggers. All of them are highly successful and they have been blogging for several years.

Along this article they will share advice as to what makes a blog successful.

The first piece of advice comes from John Chow, I am sure you know him, he makes lots of money through his blog.

Be Passionate About Your Topic

It’s hard to write about a topic you don’t like or know about. But lots of people do. They look up to people like John Chow who generates $40k through his blog on a monthly basis and think they can do the same. They do research on what he writes about and look closely at his blog. They choose the same niche John has chosen and start writing.

However that’s the wrong approach. Believe me, eventually you will run out of things to write about.

Just listen to John Chow‘s advice:

The most important aspect of blogging is to enjoy the topic you’re blogging about. Too many blogger pick a topic not because they like it but because it’s the “hot” money making topic of the month. If you’re not passionate about your topics, you won’t stick with it long enough to make your blog a success.
John Chow

If you pick a topic you like you will not only write long enough but also more importantly, you won’t be able to write on a regular basis.

Michael Martin, owner of Pro Blog Design, sees a different aspect as essential to blogging, creating a blog you can be proud of.

Build Something You Are Proud Of

Blogging is a form of communication. Essentially it should please you to write and create content. If it doesn’t, then there is something you do wrong:

To me, the most important aspect of blogging is building something that you
yourself are proud of. I’m going to assume that you are blogging about a
topic you love. If that’s the case, forget about trying to please some
imaginary “average reader.” Just please yourself.

If your articles aren’t something that you are proud of and would read, then
don’t expect anyone else to. Same goes for your design. But if you build a
site that you yourself would love, then finding others will do too won’t be
hard.
Michael Martin

Creating a blog you love takes lots of effort. And this on a daily or weekly basis since you want your articles to uphold a certain standard of quality. But once you are used to the blog routines, blogging should become a lot easier.

Focus on Useful and Unique Content

Daniel Scocco from Daily Blog Tips takes a different approach:

Blogging is nothing more than a form of web publishing. The most important aspect of blogging, therefore, has to be the content.

More specifically I always say that the content of successful blogs is both useful and unique.
Daniel Scocco

For Daniel it’s the content that creates a successful blog. Of course this is very true. Successful blogs always contain useful and also original content. Keep this in mind when building a blog.

The ultimate idea we can then get from these highly successful bloggers is that: You should love your blog and every article you publish. This also means rejecting or editing posts that you are not proud of. You further shape your blog the way you want it to be. Through design but also through articles, to the point  where you are truly proud of your blog.

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