The Blogger's Skill Set
Posted on 09. Dec, 2009 by Julius.
Today I want to talk about all the little neat things bloggers have to know about. All the skills bloggers have acquired throughout the years.
What is it that you need to know in order to build a successful blog? There are simply certain things you have to know about as a blogger.
Some skills are just essential. You own a web site, for that matter you need to be at least aware of the technology underlying it. It will make things much easier.
I’d like to think that most of the average bloggers are all-rounders. They can pretty much do everything, concerning blogging, on their own. It’s rather the people that make a living out of blogging that have specialized in a certain topic and let others take care of the rest.
Anyway, generally you could say that people that are blogging have developed lots of skills that they use on a daily basis. One of them is maneuvering around in the Internet.
Bloggers are highly efficient at using the Internet. Skilled ones are very capable of separating blogging activity from everything else. If you want to be as efficient as possible then you are not going to do some shopping while you are writing an article. I know it’s hard to do but when you work you do the same. And for some of us blogging is work. Of course you do not always work but you try to focus on getting things done. That’s your main goal.
Finding information fast has always been a strength of bloggers. They simply know their way around the Internet and are able to find the information they need fast. Not only can they find it fast, but it is very easy for them to just take an article apart and simply look at the essential points the article states.
Recent studies have shown that we spend a huge amount of time on the Internet. To you it comes as no surprise. But who would have thought 10 years ago that Amazon would become the biggest book retailer in the world? It seems so real but only a few years ago no one would have believed you.
Web Site’s Technology
Understanding the underlying behavior of web sites and how they interact is very essential. First of all it helps you when you need to fix a mistake. It’s the same as in a household. You don’t need to call the electrician if you know what’s wrong with the wire circuit and can repair it. You are simply not as dependent on others. Further it makes developing new tools or , in our case, web sites that much easier.
Bloggers also have lots of knowledge concerning web design. Most can build a web site from scratch. And even if they can’t they would be able to learn it quicker than other Internet users.
As a web site owner you try to get more traffic to your web page. The same applies for blogs. In order to do that you become familiar with lots of strategies that help you in reaching this specific goal. Blog owners that make a living through their web site have spent a lot of time learning about marketing and its uses on the Internet.
Search engine optimization is just one of the Internet marketing techniques that is considered to be important when working with web sites. Others include affiliate marketing, which is what John Chow has specialized in. No matter what topic you write about, it is always good to know at least a little bit about marketing.
People use lots of images in articles. On the Internet this is especially the case as bandwidth is not important anymore. Therefore there is a huge demand for pictures that can be used in article. The only problem is that not every picture automatically suits your article. In order to have a great picture for an article you need to almost always edit it. There are rarely pictures that don’t need any modifications at all. Even if only small modifications need to be taken, they are still important.
Image editing is also essential in combination with other skills such as designing a web page. You cannot create a new web site layout without using any images. This is what nowadays makes up most of the web page (sadly since it has almost replaced content).
Interacting with People
I would like to believe that bloggers are far better at interacting with other people then the average Internet user. As a web site owner you have to connect with others. It makes your web site more successful. If you just keep to yourself you will never get anywhere.
Communicating is therefore a big part of blogging. Even if it just means leaving a comment on a blog. By doing this on a daily basis you develop skills other people lack.
Writing articles is natural for bloggers. Some write more often than others, but really it doesn’t matter how frequent you post. No matter how many posts you write per months, you still need to write articles that impress your readers every time.
And believe it or not, most of the bloggers out there have acquired the skills to write great articles. Why else would you think are there so many articles out there dealing with improving your writing? It’s because people blogging are constantly improving themselves. Don’t get me wrong I am not saying that other people aren’t developing any new skills, I am sure they are, but it is just this set of skills that is very common among bloggers.
If you think you might need to learn about one of these topics then go ahead and do it. There is nothing wrong with acquiring new skills. I think it is the person that blocks himself from learning is the person that will lose in the long run.
Here are some web sites that might help you in developing your skills:
- Internet: The Internet as a whole is hard to cover as a blog but you might know blogs that offer advice on using the Internet more efficiently.
- Marketing: Yoast is a blog that talks a lot about search engine optimization. If you want to learn more about it then this is the right place to start from.
- Image Editing: PsdTuts is a great resource for tutorials on Photoshop. They basically cover everything from creating icons to photo manipulation.
- Web Site Design/Technology: Pro Blog Design is one of the best sources for information about web and particularly blog design.
- Interacting with People: I don’t really know a blog that focuses on the interaction between people. Still learning how to interact is easily done by just doing it.
- Writing: Copyblogger is a blog containing a wealth of information on writing in general. But it also talks about other topics in combination with writing, such as marketing.
Do you have these skill sets? Do you agree as to whether they are important or not? What did we miss?