How to Make a Great First Impression Through Guest Posts
Posted on 17. Feb, 2010 by Julius.
Almost every blogger has done it: Writing a guest post. It is an extremely effective way to build a loyal readership and to attract new bloggers to your web site.
In fact, your guest posts should be some of your best articles. If they aren’t then you went wrong somewhere. But this is not the only aspect you should keep in mind about guest posting. In order to make a great first impression there are some things you should definitely keep in mind.
Take Your Time
You are not in a hurry to write a guest post. Take some time to find out what kind of articles are typical for the blog you chose to guest post on. Does every article include a picture? If yes, does the picture spread across the whole content section or is it just a smaller image aligned to the right or left?!
Answering these questions will help you to determine what the guest post should be like. Ultimately it will make a great impression on the owner of the blog. There is nothing worse than people sending you articles that have nothing to do with your blog or your readers. It simply shows that the person hasn’t taken time to find out what your blog is all about.
Go the Extra Mile
Especially on very successful blogs you need to go the extra mile. Doing that can mean a lot of things. What I like to do is to for example search for the type of category you would put your article in.
You need to do that because especially well-known bloggers don’t have a lot of time. By suggesting a category for the blogger you have helped him reduce some of the work which he would usually have to do himself.
Searching for articles on the blog to link to is another very effective way to help the blog owner. If you really think about it, guest posting is not only about getting exposure it’s also about relationships.
In the end going the extra mile will pay out.
Cover Unknown Territory
One of the best ways to make a great impression is to think about what the owner of the blog would be interested in. Don’t write about something that the person is already an expert in. By doing this you would only give the owner an opportunity to criticize your article.
Write about something that the person doesn’t know about. That way you will be sure to make a great impression on him. But that’s not the only advantage. You will also position yourself as an expert in the field. You know more then the blog owner, that means that he will be interested in your ideas and expertise.
What are your strategies to make a great impression through guest posts? Do you write a lot of guest posts?