How to Make a Great First Impression Through Guest Posts

Posted on 17. Feb, 2010 by .

Almost every blogger has done it: Writing a guest post. It is an extremely effective way to build a loyal readership and to attract new bloggers to your web site.

In fact, your guest posts should be some of your best articles. If they aren’t then you went wrong somewhere. But this is not the only aspect you should keep in mind about guest posting. In order to make a great first impression there are some things you should definitely keep in mind.

Take Your Time

You are not in a hurry to write a guest post. Take some time to find out what kind of articles are typical for the blog you chose to guest post on. Does every article include a picture? If yes, does the picture spread across the whole content section or is it just a smaller image aligned to the right or left?!

Answering these questions will help you to determine what the guest post should be like. Ultimately it will make a great impression on the owner of the blog. There is nothing worse than people sending you articles that have nothing to do with your blog or your readers. It simply shows that the person hasn’t taken time to find out what your blog is all about.

Go the Extra Mile

Especially on very successful blogs you need to go the extra mile. Doing that can mean a lot of things. What I like to do is to for example search for the type of category you would put your article in.

You need to do that because especially well-known bloggers don’t have a lot of time. By suggesting a category for the blogger you have helped him reduce some of the work which he would usually have to do himself.

Searching for articles on the blog to link to is another very effective way to help the blog owner. If you really think about it, guest posting is not only about getting exposure it’s also about relationships.

In the end going the extra mile will pay out.

Cover Unknown Territory

One of the best ways to make a great impression is to think about what the owner of the blog would be interested in. Don’t write about something that the person is already an expert in. By doing this you would only give the owner an opportunity to criticize your article.

Write about something that the person doesn’t know about. That way you will be sure to make a great impression on him. But that’s not the only advantage. You will also position yourself as an expert in the field. You know more then the blog owner, that means that he will be interested in your ideas and expertise.

What are your strategies to make a great impression through guest posts? Do you write a lot of guest posts?

15 Responses to “How to Make a Great First Impression Through Guest Posts”

  1. Rob

    17. Feb, 2010

    Great article Julius. I think when you guest post, you should ALWAYS make it your best article, no matter what blog your on. When you’re guest posting on someone else s blog, especially for the first time, your the new kid on the block. So you have to make the best first impression possible. Whatever you write on the internet, you’re leaving your own mark. So write how you want to be looked at.’

    Writing guest posts alone isn’t going to get the readers. Sure you will get some, but remember us bloggers are greedy, we want as many new readers as possible. Take the extra mile like you said, engage in comment discussions, ask commentators questions, get engaged! You’re no longer the “reader” on the blog, you are the author, so take authority.

    Reply to this comment
    • jules

      18. Feb, 2010

      @Rob – thanks man. I like your point about how you become the author once you guest post on someone else’s blog. I think too many people make the mistake of just writing a guest post, never responding to the people commenting on it. Ultimately that’s where you can show off your knowledge and expertise and convert followers for your blog.

      @Tom – I have guest posted on a few blogs and it did indeed get me some traffic. But, in my opinion, guest posting isn’t really about getting traffic. It’s about building relationships with other bloggers. That’s going to bring you a lot more traffic in the end.
      If you wants lots of traffic then I can recommend blogs like Problogger and Copyblogger, but from what I’ve heard you don’t get that much traffic through them. I’ve personally written a guest post for Problogdesign which quite indeed gave me some traffic but the more important part was that I got lots of backlinks. People visited my web site and found that my content was useful so they shared it on the next article on Problogdesign.
      My point here is that you don’t need to get a huge boost of traffic. It’s enough to convert one reader at a time to your blog. This is enough to make your blog grow.

      Reply to this comment
  2. Tom | Build That List

    17. Feb, 2010

    I definitely think that it is important to put your best work forward when it comes to guest blogging. Are there any blogs that you recommend when considering writing a guest post? Who has brought you the most traffic?

    Reply to this comment
  3. Liane

    21. Feb, 2010

    Just a tip for those who loves applying for guest posts:

    I had my fair share of guest post applications. And my pet peeve on guest post appliers (let’s call them that) is when they email a request and completely forgets about it at all.

    I always reply to requests no matter how unprofessional the message is… but the most disappointing part really is when articles do not come on time or when nothing would eventually arrive in my inbox.

    Bottomline, just tree words. Keep. Your. Promise.

    Reply to this comment
    • jules

      21. Feb, 2010

      I had that happen to me several times. Another big problem is that people simply send you articles unrelated to your blog.

      Reply to this comment
  4. Ralph

    22. Feb, 2010

    I am just beginning to apply strategery to my blogging. This is helpful in getting me to focus on providing value with a guest post. Amazing how that is not the first thought that I have. I get hung up with what is good for me.

    Reply to this comment
    • jules

      22. Feb, 2010

      I think it happens to everyone Ralph. After doing a lot of guest posts you will get the hang of it.

      Reply to this comment
  5. Walter

    23. Feb, 2010

    I have successfully made some guest posting on popular sites and I agree with the important factors you have shared here.

    I may want to add that with each guest post we should give our best. Let it be engaging and let your uniqueness flow in it. :-)

    Reply to this comment
    • jules

      23. Feb, 2010

      I agree. You should always give your best. That’s a very important point when you guest post.

      Reply to this comment
  6. Alexis Grant

    24. Feb, 2010

    Simple point but a good one — that writing guest posts will help drive traffic to your blog. Right on!

    Reply to this comment
  7. HiTechno Corner

    26. Feb, 2010

    But how to invite people to write for us. Today is not easy to make people write for us. True right?

    Reply to this comment
    • jules

      27. Feb, 2010

      You are right. It’s not always easy to get people to write for you. But once your blog becomes more popular there will be a lot of people that will gladly accept to write a guest post for your blog.

      Reply to this comment
  8. TheInfoPreneur

    27. Feb, 2010

    Spot on here brother absolutely spot on.

    I like to provide as much help as I can without ever asking for anything in return reply to all the comments etc and really give value.

    Top work here

    Reply to this comment
    • jules

      28. Feb, 2010

      Thanks James. I think you are doing a great job. By not asking directly for anything in return you will ultimately get where you want. People will be willing to return the favor.

      Reply to this comment

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