How to Enable Google Analytics Site Search for WordPress
Posted on 26. Mar, 2010 by Julius.
There are a lot of people using Google Analytics for their blogs. It’s a great way to get some insight on your blog. However there are a few things that you should set up in order for Analytics to be more useful.
One of these things is what I am talking about here: enabling site search. If you have site search enabled then this will give you a lot of insight into what kind of content your visitors are searching for and what they are trying to find.
Before we can start you of course need to have a Google Analytics account. If you don’t have an account then sign up for Analytics.
Edit Your Profile – Step 1
After signing in you will see a list of all your accounts. Click on the account for which you want to enable site search. You will now see a page containing different web site profiles, it could also be just one profile. Now click on Edit (as seen in the picture below) within the web site profile.
Edit Your Profile Settings – Step 2
Again you will be lead to a new page. On that new page look to the top right corner. There should be again an Edit button (as seen in the next picture). Click on that button.
Enable Site Search – Step 3
Now you are going to see a new page which let’s you edit all of the settings. Scroll down to the section Site Search. Within that section click on Do Track Site Search. If you use the standard WordPress search function then enter s as the query parameter.
Save Changes – Step 4
Once you have done that scroll to the bottom and click on Save Changes. Now simply wait for visitors to come and use your site search function and it will show up in Google Analytics.
It’s important to check the site search stats from time to time to see whether people are having trouble finding your information.
Was this article useful? Have you already set up site search for your WordPress blog?