XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 3 Exotic SEO Strategies for Your Website

3 Exotic SEO Strategies for Your Website

Posted on 13. Apr, 2010 by .

Jungle leafsI have recently read a lot about SEO and about search engines in general. It is generally a great topic and I would like to contribute some ideas to it.

Search engines are great. They help you find the information you want to find. That’s what SEO is about, trying to make your web site more accessible to others because you (hopefully) offer valuable information.

There are of course many approaches to SEO but I think some people are simply going wrong. If you solely focus on the good old search engine optimization way where you simply try to build links then you have to face some tough competition. And it’s getting harder each day. So why not be creative at trying to drive people to your web site? This is my list of the exotic approaches you can take to SEO.

Google Local Business Center

One thing that I believe particularly helps small local businesses is the Google Local Business Center which allows people to add your business to Google maps. Not only will it add you to Google’s maps but your business will also show up if someone is searching for local businesses. If someone then searches, e.g. for a lawyer from your town and you pop up then you are probably going to get a new client. That’s one of the things you can do as a small business owner. Use the opportunities that are available to you.

You can easily sign up for Local Business Center all you have to do is enter the information about your business. The great aspect about it is that you will also get free traffic when people are simply browsing across your city on Google maps and realize that you are there. Don’t forget to add your URL.

SEO for Images

Another thing I have noticed and on which I will focus on more is Google’s image search. It’s not as important on blogs that cover topics such as Internet marketing but it’s much more important for web sites that are for example about traveling. You can potentially get a lot of visitors through image search.
Just think about it:

  • Not a lot of competition
  • Simply optimize your pictures
  • Immediate traffic
  • Better as any #1 position you could get in Google

If pictures are worth a thousand words then think about what a picture is worth in the top position in Google. I think that you could get lots of traffic through pictures but there are few people who use these opportunities to their advantage.

YouTube Videos?

How about highly focused YouTube videos? They tend to show up in some search terms. So why not use them to drive traffic to your web site?  It’s easy to create a YouTube video and to upload it. Before creating one do a little bit of research and try to find out when Google tends to show YouTube videos on their search pages. What kind of keywords do you need to enter in order for a video to show up on Google?

These were just my ideas on what you could focus on to drive traffic to your blog. What do you think? Do you know of other exotic SEO strategies?

16 Responses to “3 Exotic SEO Strategies for Your Website”

  1. bbrian017

    14. Apr, 2010

    I’ve never thought about Local Search Engine Optimization. Most of our clientele is North American. But it would still be interesting to improve our ranking anyways.

    The Canadian dollar is however worth more then the USA dollar. I will put this into practice at work and get back to you on my results.

    Images for SEO word press does that pretty good now. I did a few you tube videos and the members really liked them. I should get some updated ones soon.

    Reply to this comment
    • jules

      15. Apr, 2010

      Yeah I haven’t really thought about it either until now. But I guess it’s mostly for local businesses but I guess it can still be a great source of traffic. Sure I would love to hear about your results.

      Images and videos can be really good for SEO purposes, I will try out lots of different things and see whether I can get some good rankings in Google. Thanks for the comment Brian!

      Reply to this comment
  2. Ileane

    15. Apr, 2010

    Ok, I must admit, using the word “exotic” in the title really got my attention and you did come through. I like all of these.
    But I have a sneaky suspicion that you aren’t using #3 yourself. I noticed you used a question mark.

    I have a YouTube channel and I would really like some help on using the right keywords and categories for SEO. If you ever find out more about this please let me know. Here’s a link to my channel. http://www.youtube.com/MsIleaneSpeaks

    Thanks for these tips, I’m going to pursue #1 right now.
    @Ileane

    Reply to this comment
    • jules

      15. Apr, 2010

      Thanks Ileane. That’s what I hoped for that the title would be interesting.

      And yes you are right I am not using #3 myself. I haven’t done any video blogging at all even though I see more and more people doing it. I know I should start but sometimes it’s just hard to overcome your own barriers.

      I’d love to help you out. So here is just my advice. Whenever you search something in Google make a note when a YouTube video turns up on the first page of Google. Write down what kind of keyword you searched for. Obviously YouTube videos will show up when searching for songs and also when one of your keywords is video. Then compare the different videos … what do they all have in common what could Google use to find out whether that video is useful or not?! Maybe the number of comments and pageviews? I will do some research myself and I will get back to you :)

      Reply to this comment
  3. element321

    15. Apr, 2010

    Great post.

    One of the main SEO tools we use is Google Local Business Center. Most our clients are small localized businesses that mainly want local buisness only . We had one customer who had a mobile company and only want buisness up to 30 mile radius around her hometown. We set her up using Google for local business with some other SEO tricks and she hits number 3 in the search results for her kewords.

    Google Local Business Center. We also get a lot of traffic and clients from this service as well.

    Reply to this comment
    • jules

      16. Apr, 2010

      Yeah Google Local Business Center can help a lot in ranking well in Google for local businesses. Again it only works for local businesses.

      It’s pretty cool that you yourself get a lot of people through it. Since I am usually moving around a lot it wouldn’t be such a good idea to use it for me. Thanks for the comment man!

      Reply to this comment
  4. Mars Dorian

    15. Apr, 2010

    MMmm, I never thought of Youtube being a SEO kicker !

    I’m all about viddler, because of the cool logo in the lower right, but it’s not really a traffic magnet.

    I think I’m starting to post them on youtube, with highly targeted keywords (even though that’s not my strength !)

    Thanks for the tip, Julius
    Keep it UP

    Reply to this comment
    • jules

      16. Apr, 2010

      Go ahead and do that. I think that you could definitely get some traffic through that. Just be sure to target the right keywords or simply take a look at what I wrote Ileane. Try to find out why other videos are ranking well there and then do it yourself. Try different things out and ultimately you will be able to get your videos to that front page.

      Thanks Mars!

      Reply to this comment
    • Hesham

      17. Apr, 2010

      I agree that you should give YouTube a try, who will care for the nice logo if there is something much better ;)

      Reply to this comment
      • jules

        18. Apr, 2010

        Thanks Hesham. Yeah YouTube is pretty cool and I guess it could get you a lot of traffic. I am currently working on optimizing images. Will see how it works :P

        Reply to this comment
  5. Ralph

    20. Apr, 2010

    I need to set up my wife’s business on the local business center. I have to think more about videos and photos. Not sure how that can help.

    Reply to this comment
    • jules

      22. Apr, 2010

      Yeah I have recently set up someone’s business also using the local business center. What do you mean with the videos and photos? Setting up a business listing through Google is really not that hard.

      Reply to this comment
  6. mark

    21. Apr, 2010

    Well, I think the youtube idea sounds like a great idea, but I do not do any videos at this point (though my mom says that I am very photogenic).

    Anyway, I think that your second point was a very good one, and one that is likely forgotten about much of the time. I wonder what effect having pictures with higher ranking would have on other searches (if any).

    Have a good night!

    Reply to this comment
    • jules

      22. Apr, 2010

      Thanks Mark! Yeah Youtube can be really helpful. But images are an even easier way to get traffic to your website. Definitely try it out and optimize your blog for images ;)

      Reply to this comment
  7. Jay

    12. Jun, 2010

    On doing some research today for a Local Business client who has a Tiling shop – I did a search for some videos on YouTube about how to put up a tile – the first one had over 47,000 views now that’s SEO!!

    p.s off to make a video……

    Reply to this comment
    • Julius

      13. Jun, 2010

      Yeah, you can truly get lots of traffic through video optimization. I guess I should start creating videos too ;) Thanks for the comment Jay.

      Reply to this comment

Leave a Reply