3 Exotic SEO Strategies for Your Website
Posted on 13. Apr, 2010 by Julius.
I have recently read a lot about SEO and about search engines in general. It is generally a great topic and I would like to contribute some ideas to it.
Search engines are great. They help you find the information you want to find. That’s what SEO is about, trying to make your web site more accessible to others because you (hopefully) offer valuable information.
There are of course many approaches to SEO but I think some people are simply going wrong. If you solely focus on the good old search engine optimization way where you simply try to build links then you have to face some tough competition. And it’s getting harder each day. So why not be creative at trying to drive people to your web site? This is my list of the exotic approaches you can take to SEO.
Google Local Business Center
One thing that I believe particularly helps small local businesses is the Google Local Business Center which allows people to add your business to Google maps. Not only will it add you to Google’s maps but your business will also show up if someone is searching for local businesses. If someone then searches, e.g. for a lawyer from your town and you pop up then you are probably going to get a new client. That’s one of the things you can do as a small business owner. Use the opportunities that are available to you.
You can easily sign up for Local Business Center all you have to do is enter the information about your business. The great aspect about it is that you will also get free traffic when people are simply browsing across your city on Google maps and realize that you are there. Don’t forget to add your URL.
SEO for Images
Another thing I have noticed and on which I will focus on more is Google’s image search. It’s not as important on blogs that cover topics such as Internet marketing but it’s much more important for web sites that are for example about traveling. You can potentially get a lot of visitors through image search.
Just think about it:
- Not a lot of competition
- Simply optimize your pictures
- Immediate traffic
- Better as any #1 position you could get in Google
If pictures are worth a thousand words then think about what a picture is worth in the top position in Google. I think that you could get lots of traffic through pictures but there are few people who use these opportunities to their advantage.
How about highly focused YouTube videos? They tend to show up in some search terms. So why not use them to drive traffic to your web site? It’s easy to create a YouTube video and to upload it. Before creating one do a little bit of research and try to find out when Google tends to show YouTube videos on their search pages. What kind of keywords do you need to enter in order for a video to show up on Google?
These were just my ideas on what you could focus on to drive traffic to your blog. What do you think? Do you know of other exotic SEO strategies?