How to Build a Mini Site
Posted on 07. May, 2010 by Julius.
I have recently written an article on FamousBloggers about mini sites and how you can make money from them. In this article I also want to cover some of the concepts of mini sites. But I will go beyond the things I have covered on Famous Bloggers.
First of all let me explain the idea behind mini sites.
What Are Mini Sites?
The concept behind mini sites is easy. They are basically small web sites, as the name implies, with only a few web pages. These pages highlight a product that you want people to buy. Through an affiliate link you then lead your visitors to the product’s sales page and hope that they are going to buy it.
The whole purpose for creating mini sites is to make money.
Generally, as anyone knows who has built web sites, it’s the case that the larger your niche is, the harder it is for you to get traffic. With mini sites you only aim at getting 400-3000 visitors per month once it’s completely set up. You can achieve this by focusing on a very narrow niche. It’s not really a niche but it’s rather one keyword that you focus on.
The first step for creating mini sites is to find a product which you want to promote. You can promote all sorts of products from books to video games. Just pick a product you are interested in. I believe that you should only promote products that you have personally used and that you believe in.
This has the benefit of you being able to promote it better since you know what it’s about. There are too many web sites out there promoting products that they haven’t used themselves, so don’t be one of them.
To find the product you want to promote you can go to affiliate networks such as Clickbank or use Amazon’s affiliate network. Then just pick a product that you like and that you believe people will be interested in.
What you want to do is to find a keyword that is related to your product. This keyword will ideally lead several thousand people per month to your site.
It needs to be a keyword with few competition which makes it easier for you to rank faster and better. Also keep in mind that the keyword you are targeting should be a buying keyword. If you focus on building a mini site around golf then buying keywords for golf might be golf course, golf training, and so forth.
The best way to find that keyword is by using Google’s Keyword tool, and I will cover this in another article soon.
Setting Up the Mini Site
Then your next step is to actually set up your site. In order to create a good mini site I advise you to buy your own domain. Ideally the domain should include the keywords you are trying to rank for.
The next step is to actually create your mini site. You can use some very basic templates but I would recommend that you simply stick to using HTML and CSS to build your site. If you are very familiar with WordPress then you can of course use this too, just remember that it wasn’t built for creating mini sites.
This is actually the key to building mini sites. You need to generate traffic in some form to your site. There are two major ways to do this. The most popular one is to rely on SEO and to generate lots of traffic through ranking for the keyword you have previously chosen.
The other is relying on PPC campaigns. You can use Google Adwords to drive traffic to your site but of course you need to pay for it.
To be honest I am relying on both of these strategies but PPC campaigns can drive traffic faster to your site. It generally takes longer for you to rank naturally for your keyword in Google and you need to spend a lot of time on building links.
Optimizing Your Site
After you are ranking fairly well in search engines it’s important to further optimize your site. Test different placement of images or change the text from time to time to see what works best.
One thing that I like to do is that once I rank highly for a keyword I then try to rank well for another related one which makes it possible to drive even more traffic to your site.
What do you think? Would you like to hear more about the concept of building and using mini sites to generate an income?