XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> How to Pick the Right Product – Building a Mini Site

How to Pick the Right Product – Building a Mini Site

Posted on 04. Jun, 2010 by .

In a Shopping CentreI have recently started to create several mini sites. Instead of focusing on making money through my blog I thought of simply creating web sites that are built around a product I like and use.

I have previously talked about the theory behind mini sites. Basically what you are doing is promoting a product (or you could also just offer content). Through an affiliate link you then send your visitors to the sales page of the product. Once the visitor buys you make money.

That’s a really short description of how it works but since I have already explained the theory in detail I am not going to touch on this subject again.

Finding a Product

The first step to creating a mini site is to actually find a product you want to promote. If you already have one then make sure it fits all of the criteria I have mentioned below.

If you don’t know what you want to promote then take a short second. Think about what you like doing. Think about your hobbies.

Do you like to cook? Do you like to travel? Write all of the topics of interest to you down.

Now what you want to do is to find a product you really believe in. You might like to cook and you just recently bought a grater which you think is fantastic. That might be a great product to promote. Of course you don’t have to solely focus on products you already own.

For example what I did for my first mini site was to visit Clickbank, an affliate website. Clickbank offers a huge marketplace full of products, mostly digital ones. In the marketplace you can choose a category you are interested in and take a look at the product.

Now let’s say you are into golf. Then visit Clickbank’s marketplace and click on Sports -> Golf. Now there should be lots of products related to golf showing up.

To find the right product you can use the Clickbank marketplace. Usually what you want is a relatively high pay out which is almost always guaranteed if you use Clickbank. You can see this by the $/sale measure. Generally something between $10-30 is good but of course it depends on the product itself.

A Sample Product

ClickBank's Marketplace Product: Simple Golf Swing Product Example

Future $ – Shows how much money affiliates earn from the product in the future. This applies only to products that offer a recurring payments like membership sites.
$/sale – This is the amount of money an affiliate earns when he makes a sale. From the picture above you can see that with this product you would usually earn around $31.64 per sale.
Avg %/sale – This shows you how much percent of the product price you earn when making a sale. In our case you would get 75% of each sale you make.
Generally with Clickbank, affiliates will get between 60-75 percent of each sale, as Clickbank is a high payout affiliate network.
Grav. – Stands for gravity and shows how many people are also promoting the product, i.e. How many people “gravitate” towards the product. The higher the number the more people are promoting it which is usually a good sign. But it’s also a sign that the niche is more competitive.

Let’s move on to the next step.

Take a Look at the Sales Page

Golf Swing Sales Page

The sales page of a product is where people are supposed to be convinced that a product is worth buying. That’s why you have to take a look at the sales page. A good and convincing mini site doesn’t help you to generate sales if the sales page is crap.

Take a closer look at the sales page. Does it capture your attention? Does it actually convince you into buying the product? How is the page designed? Are there things that could disturb visitors from buying the product? What happens when you click on the X to close the page: Does a button jump up asking you not to go and receive a special offer?

Answer all these questions for yourself. And then decide on whether you still want to promote the product.

Buy the Product

Why should you buy the product you are promoting? First of all that makes you a genuine person. You can’t really recommend something you haven’t tried out yourself. How could you?

Second of all buying the product makes it a lot easier for you to write about and promote the product since you know what it’s all about. You could even present proof that you have personally purchased the product on your mini site. It will make the mini site more convincing.

Refund Policy

One thing to note is that usually most of the products on Clickbank have a 60-day money back guarantee that means if you are not happy with the product you can always get your money back. I am not saying that you should use it often but if you have bought a product that is pretty much worthless then I would make use of the refund policy.

Inspect the Product

After buying the product take a closer look at the product. I wouldn’t recommend a product that is not useful at all. In the end recommending such products will bite you in the ass. That’s why you need to take a closer look at it.

How is it designed? Do you like the information? Is it useful to you? Does it have a nice layout? Do you get any additional products accompanying the product?

If you like how the product is put together then go ahead and promote it. Otherwise just keep on searching until you see a product that you think is good enough.


After taking all of these steps you should have been able to find a product that suits you best. You can also stick to several products if you want and set up multiple mini sites. One thing to keep in mind is that you don’t necessarily need to rely on Clickbank to find products.

You can also use websites such as Amazon and it’s affiliate network or E-Junkie to find interesting products. In that case I would still run through the whole procedure I have explained above.

9 Responses to “How to Pick the Right Product – Building a Mini Site”

  1. Arafat Hossain Piyada

    05. Jun, 2010

    That’s a cool set of tips. I’m trying to teach my younger brother about affiliate marketing, that’s really going to help me to teach him. Thanks.

    Reply to this comment
    • Julius

      05. Jun, 2010

      Thanks Arafat. I hope it will be very helpful for your younger brother. What kind of topics are you also interested in? Is there something you definitely want me to cover?

      Reply to this comment
  2. Eric

    06. Jun, 2010

    I agree with Arafat here. This article is very well detailed in how the process works and why you’d want to do it and I’m actually going to use this article to teach myself to get started in this.

    You made a good point about using the product that you’re selling, yourself. If you don’t use it then you really can’t say why someone else should.

    Good stuff here.

    Reply to this comment
  3. Dev | Technshare

    07. Jun, 2010

    Hey Julius,

    Great tips man. I was planning to start minisites from quit some time. I think Patrick of millinby30 has some awesome knowledge about Minisites.

    Thanks for sharing this great Post.


    Reply to this comment
  4. Justin Dupre

    10. Jun, 2010

    Very informative. I think your tips are very useful to create more attractive site and increasing more traffic. Thanks

    Reply to this comment
  5. Michael

    14. Jun, 2010

    A few things that worry me.

    Say you buy a new blender you just love. Now you want to create a mini-site reviewing and recommending the product – say the domain is: Vitamix5200blenderreview.com

    Wouldn’t you be worried about copyright issues using that name? Also, I just wanted to point out: I would never buy anything from a sales site like shown above, they look way too spammy door-to-door salesman-ish. Just my opinion.

    Reply to this comment
    • Julius

      16. Jun, 2010

      Hmm yeah that’s indeed something to worry about. I’ll have to look into that. What you of course could do is just go for blenderreview.com and then make multiple pages with different reviews.
      I thought about it the same way when I started out that I would never buy from pages like that. They do indeed seem spammy and I still don’t really trust them. But I have bought some products via pages like that and I must say it was worth it. Thanks Michael.

      Reply to this comment
    • Murlu

      30. Jun, 2010

      Michael, you would have to worry a bit about the actual name Vitamix but you can certainly use the number which could help out if there are no other blenders with that.

      For example, say you were trying to go after Samsung HD9000 Plasma TV.

      Samsung really isn’t going to try to patent HD9000 but its certainly a term people would search on.

      So you can grab a part of the keywords which Google will automatically match up.

      Be be careful with some copyrights, I ran into the recently – seem to be singled out. I started a farmville blog (ha!) and although there are dozens of websites with farmville in the title, I got a cease and desist.

      Reply to this comment
      • Julius

        01. Jul, 2010

        Interesting. I certainly didn’t know about that. So I guess you have to be careful when choosing domain names and also your keywords. Thanks for the info Murlu.

        Reply to this comment

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