How to Pick the Right Product – Building a Mini Site
Posted on 04. Jun, 2010 by Julius.
I have recently started to create several mini sites. Instead of focusing on making money through my blog I thought of simply creating web sites that are built around a product I like and use.
I have previously talked about the theory behind mini sites. Basically what you are doing is promoting a product (or you could also just offer content). Through an affiliate link you then send your visitors to the sales page of the product. Once the visitor buys you make money.
That’s a really short description of how it works but since I have already explained the theory in detail I am not going to touch on this subject again.
Finding a Product
The first step to creating a mini site is to actually find a product you want to promote. If you already have one then make sure it fits all of the criteria I have mentioned below.
If you don’t know what you want to promote then take a short second. Think about what you like doing. Think about your hobbies.
Do you like to cook? Do you like to travel? Write all of the topics of interest to you down.
Now what you want to do is to find a product you really believe in. You might like to cook and you just recently bought a grater which you think is fantastic. That might be a great product to promote. Of course you don’t have to solely focus on products you already own.
For example what I did for my first mini site was to visit Clickbank, an affliate website. Clickbank offers a huge marketplace full of products, mostly digital ones. In the marketplace you can choose a category you are interested in and take a look at the product.
Now let’s say you are into golf. Then visit Clickbank’s marketplace and click on Sports -> Golf. Now there should be lots of products related to golf showing up.
To find the right product you can use the Clickbank marketplace. Usually what you want is a relatively high pay out which is almost always guaranteed if you use Clickbank. You can see this by the $/sale measure. Generally something between $10-30 is good but of course it depends on the product itself.
Future $ – Shows how much money affiliates earn from the product in the future. This applies only to products that offer a recurring payments like membership sites.
$/sale – This is the amount of money an affiliate earns when he makes a sale. From the picture above you can see that with this product you would usually earn around $31.64 per sale.
Avg %/sale – This shows you how much percent of the product price you earn when making a sale. In our case you would get 75% of each sale you make.
Generally with Clickbank, affiliates will get between 60-75 percent of each sale, as Clickbank is a high payout affiliate network.
Grav. – Stands for gravity and shows how many people are also promoting the product, i.e. How many people “gravitate” towards the product. The higher the number the more people are promoting it which is usually a good sign. But it’s also a sign that the niche is more competitive.
Let’s move on to the next step.
Take a Look at the Sales Page
The sales page of a product is where people are supposed to be convinced that a product is worth buying. That’s why you have to take a look at the sales page. A good and convincing mini site doesn’t help you to generate sales if the sales page is crap.
Take a closer look at the sales page. Does it capture your attention? Does it actually convince you into buying the product? How is the page designed? Are there things that could disturb visitors from buying the product? What happens when you click on the X to close the page: Does a button jump up asking you not to go and receive a special offer?
Answer all these questions for yourself. And then decide on whether you still want to promote the product.
Buy the Product
Why should you buy the product you are promoting? First of all that makes you a genuine person. You can’t really recommend something you haven’t tried out yourself. How could you?
Second of all buying the product makes it a lot easier for you to write about and promote the product since you know what it’s all about. You could even present proof that you have personally purchased the product on your mini site. It will make the mini site more convincing.
One thing to note is that usually most of the products on Clickbank have a 60-day money back guarantee that means if you are not happy with the product you can always get your money back. I am not saying that you should use it often but if you have bought a product that is pretty much worthless then I would make use of the refund policy.
Inspect the Product
After buying the product take a closer look at the product. I wouldn’t recommend a product that is not useful at all. In the end recommending such products will bite you in the ass. That’s why you need to take a closer look at it.
How is it designed? Do you like the information? Is it useful to you? Does it have a nice layout? Do you get any additional products accompanying the product?
If you like how the product is put together then go ahead and promote it. Otherwise just keep on searching until you see a product that you think is good enough.
After taking all of these steps you should have been able to find a product that suits you best. You can also stick to several products if you want and set up multiple mini sites. One thing to keep in mind is that you don’t necessarily need to rely on Clickbank to find products.