XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> The Problem with Starting a New Blog

The Problem with Starting a New Blog

Posted on 16. Jun, 2010 by .

Many people are starting a blog each day and it’s understandable as to why. Some want to make money while others simply think about getting their voice out.

In this article I want to point out the mistake that too many people make when they start blogging.

Making Money

Most of the people are blogging for the sake of making money. And yes of course earning some money through your blog is great. But the problem the blogsphere has is that people are simply creating blogs because they want to make money.

And that’s the core of the problem. Let me tell you up front: You are not going to earn money through your blog.

Here are the reasons:

  • Extremely hard to monetize a blog
  • Most niches are extremely competitive, especially Internet marketing
  • You are approaching this with the wrong attitude
  • Oversaturated niches
  • Hard to gain followers

I have tried to make money through this blog and I have made around $100 which is not much if you think about the fact that I have been blogging for a year and a half. But after a while I realized that money is not the reason I am blogging anymore.

Don’t get me wrong I am still trying to make money online but simply not through this blog. I am trying to make money through other web and mini sites.

Why Should You Start a Blog?

I think the best way to create interesting content and gain a huge readership is by trying different things out.

Why would you start a blog about making money if you don’t know how to make money yourself? Why would you create a blog about search engine optimization if you don’t know how optimize your web site for search engines?

My point is why not gain experience about making money online or search engine optimization first? Why not build several websites (and I don’t mean blogs) and try to make money through them?

Then you have interesting things to write about and also experience. You know what you are talking about and ultimately can apply this to your blog. The most interesting articles I have read are from people that have tried different things out themselves and then wrote about their experience.

Believe me no one is interested in hearing you repeat that “you should write unique content”, or that you need to “optimize your blog for search engines” etc. There are too many people already writing about it.

I have made the mistake myself and wrote about these generic tips and tricks. But no one is interested in them anymore and you are not going to be successful writing about them.

My Advice

If you want to make money on the Internet and maybe even through your blog then go ahead and start other websites. Try to make money through them before trying to make money through your blog.

Once you have gathered some experience and made money through these websites you can then start to create a blog about how you make money online.

What do you think? Was this helpful to you?

12 Responses to “The Problem with Starting a New Blog”

  1. Mars Dorian

    16. Jun, 2010

    hahah, that’s soo true.

    I started my own personal blog and talked about being unique and freaking awesome. And while the message is still valid, you have to have experience to back it up.

    And that’s why I’m heavy into 2 online projects. I will use the experience from that and implement it into my Marsdorian blog.

    Julius, you should have written that post 3 months ago before I started my blog….;)

    Reply to this comment
    • Julius

      16. Jun, 2010

      Thanks Mars. I am glad you like the article. I agree you need to experience otherwise you won’t be able to truly provide unique and detailed information. I started out knowing nothing about the topic I talked about. Then after a while I started to get more and more theoretical information on the topic. But theortical information is not what’s important.
      You need experience. What projects are you working on? I’d love to hear about it. Thanks for the comment.

      Reply to this comment
  2. Karen

    16. Jun, 2010

    Hi Julius,

    This is great advice, and I hope new bloggers listen to it. Yes, you might get extremely lucky if you make a couple of bucks during the inital months of your blog, but the odds are you won’t make a dime. It takes a long time with a lot of dedication and scacrifice to write quality articles. Go into blogging if you want to puruse writing, share ideas, make friends, build your reputations, learn something new, etc. But, not just make money.


    Reply to this comment
    • Julius

      16. Jun, 2010

      I totally agree with you. You might get lucky and make some money but as the time goes on it gets harder and harder. Think about how many people are creating new blogs each day and guess what, most of them talk about Internet marketing.
      Blogging ultimately is about sacrifice. I think it has changed me personally. I believe that blogging is not about blogging for yourself. It’s about connecting with others and building powerful relationships.
      Thanks for the comment Karen.

      Reply to this comment
  3. Michael

    17. Jun, 2010

    I work in Link Building and Advertising and I offer people money ever day to advertise on their website. Most of the people I do find meet the criteria where I can offer them money to to advertise are oblivious. People seriously turn down 40 bucks a month for ONE text-link that is RELEVANT to their material because a) they think it’s SPAM or b) they’re crazy
    These clients are big players like Borders, Hilton, Mens Warehouse, 1-800 Flowers, etc. too.

    It’s just that most people don’t know the criteria that is needed for me to offer them this kind of thing. It’s mainly an education thing that people aren’t aware of in the blogosphere. Maybe I should write a blog about that, eh?

    Reply to this comment
  4. Eric

    22. Jun, 2010

    I think you have the right idea here although I also feel that you can probably make money with your blog by offering some kind of product or service too.

    I do, however, think that it’s a better idea to write a blog about making money only AFTER you’ve learned how to on the Internet.

    Good advice here.

    Reply to this comment
    • Julius

      23. Jun, 2010

      Thanks Eric. I totally agree with you here. You can make money through your blog by offering some products. You can also place yourself as an expert and therefore make your services available for others.

      In every case you need to have to have experience before you start creating a product or before you try to make money by offering services don’t you think? Thanks for the comment.

      Reply to this comment
      • Eric

        26. Jun, 2010

        I have to agree. You need to pick up a skill at the least and gain experience before you talk about something.

        Even if you pick up skills while you’re blogging, at least you’re not talking about something you know nothing about.

        Reply to this comment
        • Julius

          27. Jun, 2010

          Yeah, you are right. I mean I started blogging even though I knew nothing about it. If I could change it I would then simply start a website off off which I would try to make money. That way I would have something to blog about. Thanks for the comment.

          Reply to this comment
  5. ChickenFreak

    02. Jul, 2010

    I’m feeling uncomfortable with this post, and several other posts. And I’m having trouble expressing why. But I’ll try.

    The summary is: There’s something circular going on here. It seems to me that you’re assuming that your audience is made up not only of marketers, but marketers who want to sell to other marketers. And it seems that you’re treating marketing as a special subject, one that’s worthy of expertise, while others aren’t as worthy.

    I agree with the premise that a person needs to have some expertise in area X before they can cash in as an expert in area X. That makes perfect sense. The person blogging about marketing should know a lot more than the average person about that subject, yes.

    But the person blogging about golf should know a lot more than the average person about _that_ subject. And the “mini” site concept, the feeling of a small investment, a sort of dipping one’s toe in the water of the subject, seems to undermine that.

    It feels to me as if you’re saying that the _real_ subject, the important subject to know how to blog about, is marketing. And it feels as if you’re assuming that that’s the subject that all of your readers want to pursue and develop expertise in and eventually blog about.

    So your blog is relevant for the reader that wants advice on creating a blog like your blog, on the same topic as your blog. But it seems less relevant to the person who wants to market to, say, golfers.

    And it’s that breakout, that departure from the closed-in terrarium of marketers trying to make money from other marketers, that should open up a world of possibilities, in my opinion.

    There are only so many customers inside the closed niche of internet marketers. There are an infinity of customers outside it. And those people are just as smart as the marketers, and just as demanding, and just as likely to disrespect information from people lacking in expertise.

    Reply to this comment
    • Julius

      03. Jul, 2010

      Thanks for the comment Chickenfreak. I have to agree with you here. I guess I am somewhat assuming that my audience is made up of marketers. I don’t want to exclude anyone. I think you can apply the things I have said also to golfing or whatever you enjoy in life. Even some interested in golfing wanting to create a business online will find this somewhat useful, don’t you think?

      The reason I actually wrote this post is to show that generally you should have some sort of expertise or interest in the topic you blog about. If you don’t well then there is really no point of blogging (there might be) because you don’t know what you are talking about. Do you know what I mean?

      Reply to this comment
      • ChickenFreak

        03. Jul, 2010

        I do know what you mean, but that’s why I think that the mini site concept is a problem, because the mini site _doesn’t_ seem to demand that you know what you’re talking about, or communicate it, beyond a pretty basic level.

        I suppose that in part, this is an example of a larger problem and a larger debate: How much do you have to know or care about a product to sell it? Can a good marketer sell running shoes or ball bearings or cars or feathered hats or whatever he puts his mind to, whether or not he has any substantial personal experience with these products?

        Maybe he can, though I find myself thinking about the tenure of Sculley (from Pepsi) at Apple Computer. It wasn’t an unqualified success.

        But even if the marketer can under some circumstances, I think that selling something _on the web_ is a little different. If you walk into a store, you can see the running shoe or the feathered hat. You have a moderate level of confidence about what you’re getting. On the web, you don’t even know for sure that you’re going to get anything at all – the site owner might just take your credit card number and run. So the web site has a big hurdle to overcome to get to a trust level that allows the customer to engage in any transaction at all.

        So what’s my reason, as a customer, for jumping that hurdle and using the mini site?

        Is it exclusivity? Is the mini site the _only_ place on the web that I can get the product? If the site is a pretty low-investment venture, that seems unlikely – I doubt that the company producing the product would give the site an exclusive under those circumstances. Odds are that in seconds, I can go to Google and select from dozens of other websites to buy the product from.

        Is it trust? Can I be confident that everything will work flawlessly, and that my credit card is secure? That works with big sites whose product essentially _is_ trust, like Amazon, but, again, how is a mini-site going to achieve that?

        Is it added value? Is the mini site offering better support, better warranty service, extra guarantees, phone help, free tutorials, free training, anything like that? Again, if the site is a low-investment venture, none of that seems likely. Odds are that they’re just a front end to someone else that’s doing all of the fulfillment work.

        Is it pure salesmanship? Is the mini site so pretty and glossy and persuasive that it convinces me that I must have the product? OK, cool. But that doesn’t mean that I must buy the product _from that site_. In this scenario, the mini site is offering added value to the manufacturer of the product, because it may have persuaded me to buy the product from _somebody_. But it’s not offering me, the consumer, any added value that motivates me to buy from that site. I don’t feel any particular sense of loyalty requiring me to buy the product from the site that convinced me that it was cool.

        What might produce that sense of loyalty? A relationship. A site created by someone who lives and breathes the subject, whether it’s golf or hats or gardening or horseback riding. Someone who writes cleverly on that subject, week after week. Someone whose writing I’ve been reading week after week. Someone who _knows their stuff_. Someone I like.

        Now, in my case, I’m _still_ not buying the product directly from that person. I’m on the high side of credit-card-disclosure paranoia. But a clickthrough to an affiliate site that I do trust, like Amazon? Sure, I’ll do that, out of loyalty to the site that’s been giving me interest and pleasure for a long time. And if I were less paranoid, yeah, I might well buy from that site. Because I have a relationship; that site is no longer just Some Random Site.

        So, again, I think that knowing your stuff is not something that applies only to the subject of marketing. I think that you also need to know your stuff about the stuff that you’re trying to market. And therefore, I think that the concept of a low-investment mini site is not one that holds together.

        Also, you said:

        “I guess I am somewhat assuming that my audience is made up of marketers.”

        But this post, and some of your others, seem to not only assume that your audience is made up of marketers, but of marketers who _market to marketers_, rather than marketers who market to consumers. You may be marketer who markets to marketers, but that’s a very small population. Addressing people who are not as much like you, would expand your audience, IMO.

        Reply to this comment

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