How to Size Up Your Blog Using Ratios
Posted on 10. Jun, 2010 by Julius.
Do you know whether your blog is running the way you want it to?
It’s always important to be able to measure the success of your blog. To do that a lot of people turn to PageRank and other measures to find out whether their blog is truly growing. But that’s not the only way you can measure your blog. An even better method is to make use of ratios.
In this article you will find out how engaged your visitors really are. How much of your content do they consume? Are they really interested in your content? These are all questions I aim to answer in this article.
To measure the success of your blog we are going to rely on some proven techniques from business administration and economics. If you have studied accounting then you might be used to ratios as they are quite often used.
What I want to do is to apply these ratios to a blog or web site.
Comments are one of the most important factors about blogs. If you don’t have any comments then your blog is not worth anything. Comments show how engaged your readers truly are.
In order to measure how many of your comments are real comments you simply divide the total number of comments through your own comments. This will give you the real comment ratio which basically shows you how many of your comments shouldn’t be counted as comments at all. Smaller blogs usually have a ratio of about 50%.
Another interesting ratio which you can calculate quite easily is the comments-per-post ratio. This will indicate how many comments, these are of course averaged, you have per post. It will further help you to distinguish how active your readers are and together with the last ratio it will give you a good idea of how good your blog is working.
The last but most important ratio concerning comments is also pretty straight forward. It measures the length of your comments which is very important. The longer a comment the more valuable it usually is. To calculate the comment length ratio you devide the total comment words by the number of comments.
Followers are very important for a blog. But depending on your blog they might be active or not. To find out how engaged your readers truly are you take the comments (you got in a month) and divide them through the page views (for a month).
In return you get the reader engagement ratio which will help you determine how engaged your readers are.
If you look at this ratio and the comment length ratio from before, you get a clearer picture about how engaged your readers are, how many of them are taking part in the conversations and last of all the time people invest in sharing their opinion. Ultimately this leads to
What do you think? Do you think these ratios are useful for measuring the success of your blog?