The Ulimate Guide To Effective EzineArticles Marketing
Posted on 16. Jul, 2010 by Julius.
Recently I started to write lots of articles for EzineArticles again. The reason for that was that, Henri wrote a post about how you can use article marketing to grow your blog.
Let’s face it. There are a lot of ways to grow your blog. Writing articles for EzineArticles is one of these ways.
In this post I am going to cover how EzineArticles helps you to get a decent amount of visitors to your blog.
If you haven’t already signed up for EzineArticles then go ahead and do it.
For all of you who don’t know what EzineArticles is, let give you a little bit of information about it. EzineArticles is an article submission directory. That means you can submit your articles to Ezine and get them published there. The huge advantage is that you get to include two links in your resource box at the end of each article. That means you can get free traffic from it and you can also use it as an effective link building method.
EzineArticles itself is the most famous article directory. This is partly because of its age but also because it offer so many things to publishers. As a publisher you will get reports on your articles such as how many people have visited them and through which keywords and much more.
The Different Stages
Just to let you know there are different types of authors. At the beginning you are in the basic bracket which means that you are only allowed to write ten articles. After that you will automatically become a basic plus author. Again this gives you another 15 articles. The last stage is the platinum bracket which basically allows you to submit as many articles as you want.
The further you climb up the ladder the faster your articles will also be approved. If you are in the platinum bracket then your articles will be reviewed within a few days.
Establish Yourself on a Personal Level
It’s important to cover over as a nice person but also someone who knows what he is doing. So this is what this section is all about.
Create a Biography
If you want to get a lot of traffic through EzineArticles then I can truly recommend writing a biography about yourself. The reason behind this is that lots of people will take a look at your profile. And the best way to persuade people that you are legitimate and that you are not the standard type of person who simply wants to sell something.
In order to establish a relationship with these visitors you need to have a nice biography.
Upload a Picture of Yourself
Uploading a picture is essential too. If you want to create even more rapport people need to see who offered this kind of advice.
Creating a biography and uploading a picture is also important to get your profile page presented on the homepage. This is a huge opportunity to drive a lot of traffic to your articles and ultimately to your web site. Also note that the picture you have uploaded will also be placed at the author resource box in every article you have written. This is a huge advantage as it will massively increase your click-through-rate of your links.
The resource box is the part of your article where you are allowed to put your links back to your websites. Thus this is one of the most important parts of every article. If you mess up here then this can mean the different between getting hundreds and hundreds of visitors or simply none at all.
I have done some major testing throughout my articles to see what the best resource box is going to be like. And the by far best converting box has been one that established you as a person. These were resource boxes where I simply said “Hi, I’m Julius and …”. You can write basically anything but be sure to mention your name at the beginning as it establishes a much more friendly atmosphere and thus will make your CTR shoot up.
Obviously the most important thing about article directories are your posts itself. In this section we talk about all the things that will make you a much better article author.
My Article Marketing Routine
Article marketing can become quite easy once you have found a routine that you stick with. I, for example, always write articles in Wordpad. The reason is that Wordpad doesn’t add any formatting to it whatsoever. That way you can easily copy and paste all the things you have written in it.
Another reason why I don’t write articles on Ezine directly is because there is too much distraction whenever I am in the Internet. That’s why I prefer to write offline.
I usually write multiple articles in one session, I can write around 5 articles in an hour. Then I go and visit EzineArticles and go to the member section. There I simply copy and paste one article after each other.
The strategy that proved most useful is to first copy and paste your article. Then what I like to do is to simply copy and once again paste the top of the article into the description box. Now based on your article you come up with a keyword rich headline. Then also add the category to which you want to submit it. Then go on to add keywords. Be sure to use the already generated keywords that Ezine offers. The last step is to simply select one of your resource boxes. Then you are done, simply preview it and hit submit.
Format Your Article
A lot of people are writing articles for their web site so you need a way of standing out from the crowd. Simply the best way to stand out on EzineArticles is through some nicely written articles and the use of formatting.
The problem is that a lot of people don’t use all of the possibilities they have for their articles. You can create articles with italic or bold text. You have the option of using ordered and unordered lists. You can further use blockquotes when you quote someone. All these options give you an opportunity to stand out. So use them to your advantage.
Headlines that Get You Traffic
As EzineArticles points out itself, it is important to put keywords in your article headline. According to the web site the headlines should be structured differently than most people do.
Normal Blog Headline: How to Make More Money Online through Your Blog
Ezine Headline Recommendation: Make Money Online – How to Earn More Money through Your Blog
If you actually think about it, then it does make a lot of sense. Simply think about it from a SEO perspective. Generally the first keywords in your title are the most important ones. That means that by using the Ezine headline you are probably going to get a lot more visitors to your articles. These visitors will in turn visit your web site. So ultimately you end up with a lot more traffic yourself.
I have also tested this with my EzineArticles and you really do get a lot more traffic that way. Simply always put the keyword that the post is generally about at the beginning and then explain what the article is specifically about.
Keep On Writing
Many people make the mistake of writing only a few articles and then think all the traffic will start to automatically follow too. But that’s not the way it works. You need to keep on creating new articles.
The more articles you write the more people will visit your sites in the long run.
Test and Compare
Testing is very important especially since EzineArticles makes it easy for you to compare different articles against each other. For example I have one article where every third visitor clicks on the link to my blog. With other posts only every 11th visitors clicks on my link. So in order to find out why the one article is doing so much better than the other one you need to compare them.
Then test one variable which you think might be causing this.
Building Links the Right Way
I also see that some people use links wrong. They link back to their page this way http://andbreak.com/. The problem here is simple. You are not using the your anchor text very effective. You are referring to your web site as http://andbreak.com/. That’s not really helpful. Helpful is something descriptive that also contains keywords that you want to rank for. Let’s say I would want to rank with this blog for the keyword Internet marketing blog. I would then link like this: Internet marketing blog.
Many People Look at Your Profile Page
When I started out I really didn’t pay too much attention to the stats of my articles and how many times they were visited. But what I have recently found out is that I had 1500 article views and, here is the important part, 500 views of my profile page. That means that your profile page is a fantastic opportunity to get readers interested in your articles and your websites.
That again makes it that much more important to write a good biography and to include a good picture of you.
What do you think? Was this helpful at all?