How to Make Money Using Google Adsense on Your Blog
Posted on 23. Jul, 2010 by Julius.
Google Adsense has been around for a while with lots of people using it. It is easy to use and fast to integrate into your web site and that is what makes it so attractive in general.
Many web site owners use it to monetize their web sites. Some people make lots of money through it, others don’t make money at all. What is it that separates these two types of people?
I hope to uncover this question in this article.
New to Blogging?
Adsense seems to be the tool that everyone uses when they start out as a blogger. To be honest I don’t believe that it’s a good tool for beginners to use. I think that Adsense is way harder to use then most people think it is.
And yes I agree Google Adsense has the huge advantage of being easy to set up. Once you have set it up you also don’t need to worry about having to manage the ads. These are definitely all advantages that make people use Adsense in the beginning. But still most people don’t make money through Adsense anyway.
What Separates Those Who Make Money and Those Who Don’t?
Generally speaking the people that make money in the long run are those that are not afraid to try new things out. I have made the mistake myself when I started blogging. I simply added Google Adsense to my blog and thought I would easily start to make money. Since then I have made $0.63, and that’s within over a year.
Once you have your website running test different things. Try to monetize it using affiliate links, Google Adsense, Kontera, text links or whatever you find suitable. If you find that Adsense is performing pretty well, stick with it but try to optimize it further.
Anyway I think I drifted a little bit away from the topic I wanted to talk about. So why are some people making money?
Usually the key is your niche but also the kind of content you present on your website. If you own a web site centered around web hosting than Google Adsense might work rather well because it’s a market that a lot of people choose to advertise in.
Internet Marketing Niche
The biggest reason why people are not making money through Google Adsense is because they usually write about Internet marketing or how to make money online and simply add an ad unit to their post or sidebar. I think that Google Adsense works particularly bad for Internet marketing websites. Maybe I am wrong but have you seen Google ads on huge blogs like Problogger, John Chow or Copyblogger? You haven’t, have you?
That may be because it’s not such a good way to earn money through your Internet marketing blog. That’s why earlier on I said that you need to do some testing. Test different ways to make money through your blog. There are so many ways you can make money on the Internet, simply try them out.
The reason why Adsense tends to perform poorly with Internet marketing as a niche is there are not a lot of advertisers willing to pay a lot for your visits. Usually internet marketers rely more heavily on word of mouth or social media to promote their products. They don’t spend a huge amount of money on advertising.
Web hosting, on the other hand, is a very commercial topic. Thus there will be lots of advertisers available that use Google to send people to their web site. For this web site, the ads are highly targeted. Therefore people who come to that web site are also more likely to click on that kind of advertisement and the advertisers are also willing to pay more for visitors.
Highly Specific Niches
Adsense works in general very well if the topic you, as a publisher, choose fits into the category within which most advertisers advertise. If you web site’s topic is more general, then your ads are not going to be as relevant and people won’t pay as much money per click, thus you will end up with comparably very little money.
Highly focused and specific niches can really make the difference once you try to make money through Adsense.
It’s Just an Alternative Way to Make Money
Again I want to highlight that Adsense is not the only way to make money through your web site or through your blog at all. I think that Adsense should be seen more like an alternative way to monetize your website, not as the main source of income. That’s the mistake most people make.
If you want to learn more about Adsense and learn about the different ways to on how you can truly make money through Adsense then be sure to read this Google Adsense article I have written at FamousBloggers.
What do you think? Have you made a lot of money through Adsense?