How About Long Tail Sites?
Posted on 13. Aug, 2010 by Julius.
I recently told you about all the web sites I created. The only reason why I created them in the first place was because I wanted to make money.
I started creating a site a few months ago just to find out whether it would be possible to easily get long tail traffic to a new website. That’s the experiment I am sharing with you here.
Mini Sites vs Long Tail Sites
I recently introduced you to the idea of mini sites. Basically what you do is to pick a very specific niche and try to rank for that certain keyword. A golf mini site for example could be centered around the perfect golf swing. You then purchase the domain theperfectgolfswing.com (which is probably already taken) and set up your mini site. Once your site is up and running you add a few, but highly relevant, pages to it. Once you have done that you simply wait for visitors to arrive on your mini site.
Long tail sites are quite similiar, yet completely different from mini sites. With a long tail site you are aiming at a lot broader keyword which is at least getting over 10,000 searches per month. Your goal is not to actually get the site to rank for that broad keyword but to get your individual posts to rank well. The articles of a long tail site are highly targeted and aim at keywords that have no competition.
My theory was that the more specific the niche is that you are trying to rank for, the less the competition. That’s what has been mostly transforming the blogosphere, people are blogging about much smaller niches in order to be able to compete.
So here is what I did. I purchased a domain name and set up a blog. I focused the “WordPress Tutorials” niche trying to get some traffic. The site I created is called Downtown WordPress and is all about WordPress tutorials.
The reason why you are relying on search engine traffic, for both mini sites and long tail sites, is because it’s the most profitable. If you get tons of traffic from social media sites then you learn to appreciate traffic coming from search engines.
The Blog Posts
On the blog I started creating rather short posts with long titles. One post was called Speeding Up WordPress by Putting CSS Files in the Header. The post itself doesn’t contain lots of information it just basically talks about how you need to move your CSS files in the header.
After writing the post I optimized it for search engines. That means I added specific meta keywords to it, changed the title slightly and added a meta description.
That’s what I did with lots of posts. I created several of them and used SEO to get them to rank well.
The problem with this technique is that it’s rather hit-or-miss method. For some articles you are getting a nice amount of traffic and with others you are getting nothing at all. Furthermore there is no way you can check whether the keywords you are targeting are actually getting traffic because they are way too specific. Even Google Keywords won’t help you in that case.
As you can see I am at least getting some traffic. This is not anything near the figures I wanted it to be but I haven’t worked on the site so much and I think there are only 7 articles on it. So if I keep on writing and adding new articles to it then this could become a site that could earn me a decent passive income. But we will see, I will definitely keep you updated.
Have I Made Money?
It shouldn’t be too hard to make money through long tail websites. All I did in this case was to add some banners to it. But you can of course try out other things. I don’t think I have made money through the site yet but that’s probably because of the low traffic I am receiving at the moment.
I think that long tail sites have potential especially since the competition on the Internet is getting stronger and stronger. You could build long tail sites around some competitive niches and still get some decent traffic to it. Of course the technique highly depends on the number of articles you have on your site, the more you have the better you are off.
Remember that in order to save yourself some time you could actually buy sites that already have lots of content and save yourself time that way. One last thing I want to mention is the huge SEO potential of such websites. Let’s say you have a long tail site with around 500 pages. Now if you were to simply place a link in the sidebar of the blog you would get 500 backlinks to a site.
What do you think? Do you like the concept or do you think it’s useless?