Quality vs. Quantity – What Do You Think?

Posted on 22. Sep, 2010 by .

I have recently been having a lot of trouble. There is a lot going on in my life at the moment. And it’s not easy to then post on a regular basis. That’s why I wanted to ask you something.

I have always had a lot of trouble on deciding whether I should post more or less often. In order to make a decision I need your help.

I have been creating a long article about Google Analytics and how you can use for your blog. It took me a while to compile the information and I am not nearly close to being able to publish it. Yet I want it to be of high quality before I publish it. On the other hand I also don’t want to keep you waiting since I always try to post an article once a week.

So what are the reasons for posting more often?

Why Quantity?

There are several factors that speak for choosing quantity over quality. The first one is that you will obviously post more often. That means your blog will be updated more. Thus this will have an effect on search engine optimization and also on the traffic you are getting. That’s because people will be coming back more often in order to check whether you have new content (which you usually will).

Quantity for me, just to clarify this, means writing shorter articles. You can’t post long articles as often as you could post small ones (at least I can’t). Since people don’t have a lot of time these days it would be an advantage to go with smaller but more frequent articles.

Reasons for Quantity:

  • Fast pace world thus people are more interested in short to the point information
  • More traffic
  • Better search engine rankings (probably)
  • Easier to stick to your schedule

Why Quality?

Obviously quality has certain advantages. I personally have always believed in quality. Why? I think there is just too much junk out there. You can of course create lots of articles that are of high quality but I believe ultimately the quality will suffer.

The other reason why quality is so important because it’s a great way to set yourself apart from other blogs and people. If you really do put together great information then people will be grateful for that.

When people post more often the blog is more like a community, and there is nothing wrong with that. People stop by because they are friends or they do the same thing that the person is doing. But with quality blogs it’s the case that people visit them in order to learn about the important information they present.

Even though when you write quality articles you will be not posting as often I am much more comfortable with posting such articles. I always try to create great articles but sometimes I know that they aren’t the best what I could have done. But I believe I should have.

Reasons for Quality:

  • Lots of websites containing bad information
  • A good way to set yourself apart

Conclusion

Obviously there are popular websites that show us that both can work. Blogs such as Viperchill or Dosh Dosh show that you there is huge demand for quality articles. On the other hand there are lots of blogs and websites, such as FamousBloggers, that update a lot more often but are still extremely successful.

To be honest I would also like to go more in the direction of posting less frequently. Not because that would mean I wouldn’t have to work so hard on this blog but because I could spend more time on polishing the articles.

I Want to Hear Your Opinion

I would love to get some feedback. What do you think is better? Would you be fine with me posting less frequent but articles of higher quality? Tell me what you think, because it’s going to impact the direction in which this blog is heading.

39 Responses to “Quality vs. Quantity – What Do You Think?”

  1. Moon Hussain

    22. Sep, 2010

    Julius, that’s a tough question. For me, I still get a lot of traffic from networking and blog commenting….. my blog is new and though I’m gaining more traction in the search engines, it’s just not there yet.

    Thing is, when I posted less frequesntly 1-2x a week, the traffic dropped drastically. The momentum completely stops though the RSS subscribers stayed in tact.

    Either you can switch the schedule to something like 1-2x a week or start breaking up your posts. I’m in the same shoes as you and realized I need to review 2-3 things and those take me a while to write!

    Good luck! And I see you’re doing well, upto 44 comments :O

    Reply to this comment
    • Julius

      22. Sep, 2010

      Hey Moon,

      thanks for sharing your opinion. I am glad that you help me figure this out. I have to agree with you I get most of my traffic from networking and blog commenting. I don’t use social media as much.
      It’s always hard to get started with your blog but once it reaches a certain size everything starts to get easier from there. And you know what I really don’t care about the traffic. If I post less often I think that the traffic will indeed drop but that’s not how I measure my blog in terms of success. I am not getting that much traffic (2500 pageviews I think) and so it’s really not that important to me. My schedule was already 1x per week.
      It’s an interesting idea you have with breaking up the posts. But I think it will then not have the same quality as one long post. Yeah I do have lots of comments :) Thank you for yours!

      Reply to this comment
  2. Gera@SweetsFoodsBlog

    22. Sep, 2010

    No doubt about it, quality! I prefer useful and full of information post than very short. Of course the ideal is both, but if you post constantly – I can’t read all the week and nothing more. If the RSS is ringing everyday for sure may be I’m able to read one or two per week, the rest missing.

    I still remember the articles from Maki of DoshDosh and I prefer that rhythm (although this guy is mia lately).

    Cheers,

    Gera

    Reply to this comment
    • Julius

      22. Sep, 2010

      Hey Gera,

      I do prefer quality too. I mean I don’t want to post articles that are boring or not full of information. Yeah I like Maki’s posts even though it does take him a lot of time to write them (and it would take me a lot of time too I guess).

      So you think I should go for longer, more in-depth articles? Thanks man :)

      Reply to this comment
  3. Ryan Biddulph

    22. Sep, 2010

    Hi Julius,

    I too have struggled with this debate. I believe that you can have both: a kick butt blog post published each day if you have the time to devote to crafting comprehensive posts.

    That being said I am all about writing a post every 2 days. This brings me increased comments, sharing on social networks and helps to create more of a buzz. It was tough for me to let go my old strategy as I used to post up to 7 times a day.

    Thanks for sharing your insight Julius.

    Ryan

    Reply to this comment
    • Julius

      26. Sep, 2010

      Hey Ryan,

      thanks for your comment. Well for me personally it’s hard to manage it. If you are able to post articles often than that is great but I am not really able to do it. Yeah I realize that whenever I post an article I get a huge increase in traffic and obviously comments too.

      I guess it’s about finding your own balance. You know I rather try to go in the direction of Viperchill and Dosh Dosh. And yeah by posting more often you do get a lot more traffic.

      Reply to this comment
  4. Lyman Reed

    22. Sep, 2010

    I’m not so sure they are mutually exclusive.

    I’d say make sure you stick to the quality, but don’t go too long between posts. One thing that I promised myself when I got back into blogging was that I would only post an article if it did hit that quality mark. If it wasn’t ready, I wouldn’t post it.

    When it comes to this particular article, is it something you can do in parts? Something now, with a part 2 (and 3 and 4 if necessary) coming soon?

    Just a thought. Thanks.

    Reply to this comment
    • Julius

      26. Sep, 2010

      Hey Lyman,

      yeah I don’t think that it necessarily is mutually exclusive. I do try to stick to quality and obviously it’s important to update often enough. I would get a lot more traffic if I would post more often. But somehow it just doesn’t seem natural to me.

      I guess I could dissect the article in several parts. But I don’t like the idea, and I don’t know why. I also try not to publish an article if it doesn’t hit a certain quality mark.

      Thank you for your thoughts :)

      Reply to this comment
  5. Patricia

    23. Sep, 2010

    Hi Julius
    I must admit I have been checking your blog regularly to see when you would post a new article. You have to decide what is comfortable for you to do.
    I started posting 3 blogs per week when started blogging. Now I post one a week and thinking about doing maybe 2 with a guest post every now and then. I am still deliberating on this.
    I would always say quality above quantity; but that said it isn’t wise to leave long gaps as then people will maybe lose interest and be off somewhere else for their information.
    Hope you find what you are comfortable with and btw this is an excellent post.
    Patricia Perth Australia

    Reply to this comment
  6. Whiztechy

    23. Sep, 2010

    I always think of writing Quality articles and not just sake of writing them. The reason that for some blogs both Quality and Quantity works because they do hard as well as smart work for that. They write articles in advance and schedule them for future thus they have sufficient time to think and write quality articles for their blog. That’s what we prefer to do on our blog network.

    Nice read :)

    Reply to this comment
    • Julius

      26. Sep, 2010

      Hey Wiztechy,

      I agree with you. I would always go for quality first. And yes there are some blogs for which both works but usually they have multiple authors don’t they?! I also write articles in advance yet it is still hard for me to do it. Thank you for the tip.

      Reply to this comment
  7. ChickenFreak

    23. Sep, 2010

    I think that it’s important to post at least once a week, and that less than twice a week is fairly sparse. I understand that a quality post every week takes time, and two per week take more time. Therefore, that’s where the blogging time should go.

    So I’d say, until a high-quality post is coming out twice a week, forget the keywords, the SEO, the backlinks, the KeywordLuv. Forget commenting on a bazillion blogs. It’s about content. It’s _always_ about content.

    Quality content coming out at a regular interval should be the minimum standard, and if that standard isn’t being met, time shouldn’t be wasted on other blog-related things.

    Now, that doesn’t mean that every post has to be a long, complex post. You could create short, still high-quality posts while you’re working on the bigger ones. And you could make a point of creating a backlog of posts, so that you have something to post when a post is taking longer than you expect.

    Imagine a gardening blog, for example. The blogger might write brief, engaging, high-quality posts about new plants, or reviews of garden books, or anecdotes about gardening friends. Each of these might take only a few hours. And meanwhile, the blogger is spending six weeks working on a bigger, more ambitious effort – maybe, oh, a history of the development of fashions in roses in the nineteenth and twentieth century. A major post that can be published in four parts.

    That’s four parts, each once a week. So that means that once the first big piece is done, the blogger has major high-quality material showing up once a week, nice little high-quality posts also showing up once a week, and he’s earned four weeks to produce the _next_ piece of major high-quality material.

    I guess I’ve gone into an unnecessarily long example to suggest that you probably need your own “small, engaging post” subjects, and a backlog of completed posts. And that until _both_ frequency and quality have met a certain standard, marketing your blog consumes time that should be devoted to content.

    ChickenFreak

    Reply to this comment
    • Julius

      26. Sep, 2010

      Hey Chickenfreak,

      I agree with you here. There is no point in marketing if your content is crap. And you should probably spend more time creating content than marketing your blog. Still I think both is important. If you have good content and no one is there to see it then what’s the point?!

      I like your idea of writing more comprehensive posts and mixing them up with shorter ones. It’s a good idea and I am going to try to stick to it. The problem is that I just sometimes spend not enough time on writing content because I don’t really have a normal day rhythm (because of my travel at the moment).

      Reply to this comment
      • ChickenFreak

        26. Sep, 2010

        Well, I’ve been having increasingly extremist thoughts along those lines. Until you have high quality content at a regular interval, I still think that marketing is a waste of time. And when you do have the content, marketing should be a very small percentage of your effort, and most of your effort should be put into making that content better, and then better again, and then better again. Pretty nearly forever. Everybody’s content could be better. Mine certainly could.

        Sure, some sort of exposure is needed to get somebody to your blog the first time. But unless you’re hoping to live almost entirely off of one-shot visitors, so that your traffic drops on the floor the instant that you stop frantically marketing, you’re only going to grow if some percentage of those people make a note of who you are, and come back. A hundred readers that _come back_ are, IMO, worth more than a million five-second glances.

        And if you want big numbers, those people need to be people that are coming back to read your stuff. The people who come back because you have a cooperative blogging partnership where you read/comment on their blogs and they read/comment on your blogs, are great, and they make your blog look populated, and they eliminate the feeling of talking to a vacuum, but they’re not the category of readers that are going to give you big numbers.

        For that, you need the huge crowds of anonymous people who don’t care about you the least little bit – the ones that just want to read your content. A blog that’s focused around interacting with a small number of readers in your community is a great thing – that’s my kind of blog, and it’s what I want. But I don’t think that’s what you’re after – for one thing, it’s not going to make any money.

        So the moment that matters is the moment when the reader is looking at your site and either saying, “Oh, hey, I want to make sure I can find this again,” or saying, “Meh.” And that moment is entirely about content.

        Going back to those million drive-by readers – _all_ of those million people have the same choices. If Site B is better than Site A, then _all_ million people can just return to Site B. Site A is only going to lure some of them in if it is better than Site B, either overall, or in some area that is important to some percentage of those people. And that is, again, about content.

        And, yes, about clever content strategies – if you can find that “some area” that would make you different, that could mean that you’ve created your own less crowded sub-niche inside a hugely overcrowded niche. Like my favorite example of Cranky Fitness, even if that site is on hiatus right now. But if you look at Cranky Fitness, it’s clear that they _worked really hard_ on their content; creating a sub-niche was just a starting point.

        And I think that all of this is particularly true in your niche, where there are so many sites, and I’d guess such a low proportion of readers to sites, that every reader that you get is a reader that you’ve taken away from someone else. In my niche, there are few enough sites that it’s entirely possible for a single person to read _all_ of them – it’s not a zero-sum situation yet. Your niche is.

        Content, content, content. Just having some pretty good unique articles doesn’t cut it. You need to be _amazing_. And I know that’s true for my blog, too – I’m not amazing. I’m not even beginning to achieve what I could and should achieve with my content. I need to raise the bar for myself a dozen times. But if you want to make money, I think you need to do as I say, not as I do.

        Reply to this comment
        • Julius

          27. Sep, 2010

          Hey Chickenfreak,

          thank you for the in-depth comment. And I totally agree with you. Quality is all that matters especially in my niche. I mean there are tons and tons of blogs out there that are similar to mine. And content is probably the best way to standout from these blogs. And quality is certainly what I am aiming at. The thing is that it’s hard for me to post several times a week (or even once a week) while still maintaining the standard of quality that I have set for myself.

          And no my goal with this blog is not first and for all to make money. The purpose of it is to pass on the information I have gathered over the years to other people. That truly is my primary goal. And I am not saying that I am not trying to make money through the information I offer, I certainly do. What I am saying is that quality information comes first and then making money. I see too many blogs that try to squeeze every cent out of their readers.

          Reply to this comment
    • Linda Yarbrough

      20. Jan, 2011

      Wow. Excellent comments on Julius’s post. It’s obvious you know your way around a Blog. But I don’t see anyway to follow your blog or website and would like to. Would be interested in your Twitter also.

      I have recently started Blogging again after a 5 year break. I’ve determined that the only way to get a handle on regular posting is to have several articles and posts ready “in the can”. I like to think that I’ve been mixing it up at my Yarbys Corner Media Marketing Strategy Blog but I’m still experimenting and learning new blogging tips all the time.

      Thanks to Julius for thought provoking content!

      Reply to this comment
      • Julius

        20. Jan, 2011

        Hey Linda,

        you are talking to Chickenfreak right? If you are talking about Chickenfreak’s blog then I don’t really know the address. However if you are referring to my blog then you should scroll up to the top. There are small links saying “Subscribe Post” etc. Just click on that. My Twitter account is twitter.com/andbreak I think. However I am currently not running this blog anymore. I haven’t posted articles in a while. This is because Internet marketing is not of such importance to me anymore. It simply took me some time to realize that this is not what I wanted to do afterall. So really there is no point in following me since I won’t update it ;) If you want to follow good blogs then visit Famous Bloggers, it’s a great blog.
        I hope this helps :) If you still need some advice or help from me then feel free to contact me :)

        Reply to this comment
  8. Mandeep

    24. Sep, 2010

    Thats a tough choice. Although, my blog is fairly new I have noticed that I get the most traffic as soon as I have a new post up. I think most blogs I visit usually do about 2 or 3 posts a week. I have seen some that only do 1 post per week. Honestly, I think being consistent is probably the best thing to do no matter what you choose. That way your readers can expect a new article to read after x amount of days.

    Reply to this comment
    • Julius

      26. Sep, 2010

      Hey Mandeep,

      I have noticed the same thing. Everytime I post an article I get a massive influx in traffic. Yeah most blogs post a lot more often than I do but I think you can still post less and it still works don’t you think?!

      Yeah I agree with you here. You just have to find your own rhythm and then just stick to it.

      Reply to this comment
  9. Devin Elder

    24. Sep, 2010

    Hey Julius,

    I’m gonna have to say quality on this one, though it’s a question I wrestle with for my niches sites… big time.

    Reply to this comment
    • Julius

      26. Sep, 2010

      Hey Devin,

      Thank you for the comment. I totally agree with you on this one. Quality is what matters most these days don’t you think? What kind of niche sites do you have?

      Reply to this comment
  10. Mike

    24. Sep, 2010

    Try to balance both, that what I could say to you Julius.

    Writing a long guide takes much time but has great rewards. I tend to save 30 min each day to write a very long post that can be published monthly, for ex.

    Short posts really keep your blog updated and looks fresh to readers as well as Google. It’s a tough choice, I know, but try to balance both and you’ll be rewarded, my friend :)

    Reply to this comment
    • Julius

      26. Sep, 2010

      Hey Mike,

      I totally agree. You do need to balance both. I like your idea though. Just writing some long articles from time to time and then add shorter ones in between. I will definitely try to balance it. Be sure to mention when I don’t live up to it.

      Reply to this comment
  11. Tinh

    27. Sep, 2010

    I do agree that both works. If you have one quality post per month is not good rather than 4-6 posts of lower quality. Google loves blog with regular updates

    Reply to this comment
    • Julius

      27. Sep, 2010

      Hey Tinh,

      thanks for the comment. Both can work, but I guess it depends on the person running the blog in order to get it right. And I am just not sure whether I will be able to do it. But I guess we will see. At least when I post rather often I hope that the quality of the articles are still high.

      Reply to this comment
  12. Steve

    28. Sep, 2010

    Push come to shove quality will always trump quantity. There is another option both (as long as the short article is also quality..just short)

    Try for 1 real quality article every 7-9 days

    Have one steady “state of the nation” short article a week. Ask a question. Make a brief comment. Bring up an interesting topic. Something short but sweet.

    Mix in the occasional quality guest post and you have a nice little quality and quantity thing going on

    Reply to this comment
    • Julius

      01. Oct, 2010

      Hey Steve,

      thank you. You have a great idea here. I believe I could do that easily. I should just come up with short posts and then write some long articles every now and then. I will definitely try this Steve.

      Reply to this comment
  13. Jeevanjacobjohn

    30. Sep, 2010

    Hey Julius,

    I think you have made some good points I have never thought of. Anyway, I still prefer quality over quantity. Why ? Because Quality writing has earned me more traffic than the shorter ones that are posted instantly. By Quality article, I mean articles that are able to convey the right information.

    Thanks for the great article !

    P.S : Nice to meet you, by the way, My Name is Jeevan Jacob John.

    Reply to this comment
    • Julius

      01. Oct, 2010

      Hey Jeevan,

      I totally agree with you. Quality, I believe, is much more important than quantity. Even though I would get a lot more traffic if I were to write short posts it’s not worth it. My point of this blog is not to get as much traffic as possible. It’s rather to present useful information to people and that’s what quality articles are good for.

      Reply to this comment
  14. Mike Ramsey

    02. Oct, 2010

    I’d rather choose quality than quantity because I want to build a community than just a one time visitor in my site. The main concern I have in mind is if I want to maintain both quality and quantity, I don’t have any other choice but to hire or to ask somebody for help. Otherwise, I need to make everything all by myself.

    Reply to this comment
    • Julius

      03. Oct, 2010

      Hey Mike,

      I totally agree with you. Drawing a visitor to your blog once is not worth too much. What’s important is the ability to constantly draw them back to your site.

      Hiring someone might also be an option. But sometimes you end up having to work more than you would have had without someone writing for you. Thanks for stopping by.

      Reply to this comment
      • Mike Ramsey

        08. Oct, 2010

        Work more if you hire someone? Maybe or maybe not… If you are willing to offer a decent amount of money in exchange of the service so you’ll get what your money deserves. In that way, you can actually lessen your burden.

        Reply to this comment
        • Julius

          09. Oct, 2010

          Hey Mike,

          well sometimes that is the case. Because you spend so much time managing and correcting things because you want them to be the way they were if you would have done them. Yeah maybe it has to do with the amount of money you are paying someone. I guess you should go for quality after all.

          Reply to this comment
  15. lawmacs

    04. Oct, 2010

    For it should be about quality i don’t think posting once a way is a bad thing if you have a busy schedule posting just for posting sake isn’t my thing and that is why i started round up when the time is limited i just do a round up post and that takes care of updates. good point you make in comparing the two

    Reply to this comment
    • Julius

      04. Oct, 2010

      Hey Lawmacs,

      I totally agree with you. I don’t think that you necessarily need to post at least once a week. Yet I found that it’s a good measure. Yeah round-ups are a great way to get some articles out when you should have posted one a long time ago. I am glad you liked the article. Thanks for stopping by.

      Reply to this comment
  16. I prefer quality too.

    The best practice is doing short articles that consum you less time (quantity) and featured content (quality) that you stand out.

    In the middle is virtue!

    Reply to this comment
    • Julius

      15. Oct, 2010

      Hey Manuel,

      yeah everyone seems to recommend this. And I will definitely do it. It’s a great idea to sometimes write short articles and then longer ones. You just need to be sure to have the right balance. Thanks for stopping by.

      Reply to this comment
  17. Matt

    11. Jan, 2011

    I think that you have the right approach. Just like in many other aspects of life, it’s better to go for the quality.

    One, because as you say it will set you apart and you will get a better reputation in the long run.

    But also because I think the search engines like longer, more thoughtful and original articles anyway. I have noticed that the longer a blog post, the better it seems to rank.

    Also, if it’s good and unique then it’s more likely to attract links, which further lift your rankings.

    Reply to this comment
  18. Jimmy/Life Architect

    25. Sep, 2011

    Julius,

    I am new on your site.

    For me, quality is more crucial than anything else. The reasons you have mentioned. Furthermore, writing quality articles will really improve your skills and knowledge. The blogging community will know about your efforts and the rewards will come later.

    I am not a subscriber of mass article submission and spinning of content. It is really a nasty way to get attention. Neither do I advocate commenting using just ‘nice post” to build links. But sadly these are common practices. People think that that is the fastest way to go but it is really not ethical.

    Cheers

    Reply to this comment

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