4 Mistakes that Will Easily Suffocate Your Reader Engagement

Posted on 14. Sep, 2010 by .

Everyone makes mistakes in his life. And it’s great that we do. Humans only learn through mistakes. Acknowledging these issues is the first step to solving them. And that’s what we are going to do.

After this post you will know how to avoid the common pitfalls of blogging.

Not Building Trust

The one thing that blogging boils down to is trust.  That sounds simple, but so many people don’t get it. I didn’t get it either until a few months ago. And ever since then my blog has attracted more and more traffic.

You need to remember that people are coming to your blog because they want to speak to a person. A real person, not some company representative.

Just write the way you would speak around your friends. You wouldn’t go up to a friend and start a promotional speech about a product you own. You would actually start a conversation first and then maybe you will move on to the topic that’s related to what you want to talk about. Then you might say that you have found a great product which helps you to solve that problem and you share that information with a friend.

How Can You Build Trust?

  • Write Honest Reviews
  • Help Your Fellow Readers and Bloggers
  • Connect to Other Bloggers
  • Meet them in Real Life
  • Offer Useful Information

These are all easy ways to build trust, just use them.

Not Making Your Blog Human

Show your personality. It’s your blog so you can write about whatever you want to. Share your point of view on certain topics.

Nothing is worse then trying to take your personality out of your blog. The blog is you. You are the blog. Just remember that along the way.

And yes, there might be people who disagree with you or don’t like your blog. But to be honest you can’t satisfy everyone. And you don’t need to.

Take a look at Mars Dorian. He has one of the most personal blogs out there and is able to perfectly deliver his message. The reason why is because he is using his personality.

Not Saying Thank You

Nothing, and I mean nothing, is more important than saying “Thank you.”  A thank you can go such a long way. Your readers will definitely appreciate you if you say “thank you”. Wouldn’t you want to make someone happy? There is nothing better than putting a smile on someone’s face.

How can you use this advice when blogging? Maybe you have a loyal follower of yours who always comments on your posts. Just reach out to him and say thanks for being so loyal.

But there are also other ways. When you write a post you can simply take the time to include someone who helped you with the article or who gave you an important idea. Everyone wants to feel appreciated. Don’t you?

God gave you a gift of 86,400 seconds today. Have you used one to say “thank you?”
-William Arthur Ward

Not Listening to Your Readers

Your readers are the most important part of your blog. Listen to them.

If you get several questions about a particular product then why not do the favor and and answer them in an article? That’s what Pat did. He got questions from readers about the new Subscriber Magnet plugin who asked him about whether he could recommend it. Because of their questions he decided to take a look at it and review it. This is a great way to build upon an earlier point, creating trust.

Tell me what you think. What are important mistakes you make? What mistakes am I making on my blog?

33 Responses to “4 Mistakes that Will Easily Suffocate Your Reader Engagement”

  1. Gera @ Sweets Foods Blog

    14. Sep, 2010

    The first point is very important and you can ruin the trust soon, e.g. last week I received several pitch sales in a newsletter without having any useful inside reaction – unsubscribed and the trust from this blogger is in doubt.

    The thanks via directly, or votes or sharing content is vital but not all bloggers apply to this concept.

    All the best,

    Gera

    Reply to this comment
    • Julius

      14. Sep, 2010

      Hey Gera,

      Trust is absolutely essential. If there is something that’s a huge advantage about blogs then it’s its ability to connect to other people and to ultimately build trust. There are so many people abusing their blogs. Blogs are about trust and relationships. That’s all blogging is about. Thanks you for your great comment ;)

      Reply to this comment
  2. Ben

    14. Sep, 2010

    I think you may have made a mistake with the title of the post vs the four tips you suggest. The four headers are all positive suggestions rather than mistakes. “Building Trust” is not a mistake, for instance :) As a result I found the post a bit difficult to follow, sorry!

    Reply to this comment
    • Julius

      14. Sep, 2010

      Hey Ben,

      I know what you mean. And I actually thought about this before I published it. I just wasn’t sure whether it was going to confuse readers. And I actually thought it wouldn’t. But thank you for your comment, because of it I changed the 4 points in the post. I thought it wouldn’t make such a huge difference to omit the “Not” before my individual headlines.

      Reply to this comment
  3. Mike

    14. Sep, 2010

    lol, nice points, Julius. I want to add another point about not listening to your readers on social media channel. You know, sometimes you may receive some replies, questions via Twitter. So, make sure you have a plan to monitor your presence on those social media sites. :)

    Reply to this comment
    • Julius

      15. Sep, 2010

      Hey Mike,

      yeah that’s a good point you mention. You need to listen people on social media channels. Yeah I actually made money by answering a question from someone on Twitter. He was asking about popular affiliate link wordpress plugins. And I replied to him saying that there is Ninja Affiliate. Then he told me that I should send him my affiliate link and that he would sign up. So that’s how I made $50 within 20 minutes. So yes listenting to other people and replying to their questions is important. Thanks man ;)

      Reply to this comment
  4. Michael

    15. Sep, 2010

    Hi Julius

    I couldn’t agree more with you. Thanking my readers and letting them know they are appreciated is something I do instinctively. Building community and trust is also important and yes, writing as a person and not as a representative is as well.

    Thanks for sharing.

    Michael

    Reply to this comment
    • Julius

      15. Sep, 2010

      Hey Michael,

      you certainly do need to show that you appreciate your followers. Otherwise there is no point in running a blog. I think the most important part of these tips is to build trust. You can’t run a blog without people trusting.

      Reply to this comment
  5. Patricia

    15. Sep, 2010

    Hi Julius
    I really enjoyed this post. I agree with all your points. Trust is the most important thing when building up relationship with my commenters and visitors to my site.
    I love blogging and as I get to know more people in the blogging community I am getting so much encouragement and help from fellow bloggers.
    When people comment on my blog I always visit their blog to return the luv. I also reply to all my comments on my blog.
    It is good to appreciate my commenters.
    Patricia Perth Australia

    Reply to this comment
    • Julius

      15. Sep, 2010

      Hey Patricia,

      I am glad you liked the post. I love blogging too and I think it’s a great way to get to know other people. For me trust is all that blogging boils down to. And blogging will ultimately give you a lot of connections if you do it right. I think it’s great that you are doing all of this for your commenters and readers. It’s always worth to go the extra mile.

      Reply to this comment
  6. Steve

    15. Sep, 2010

    Making your blog human is a great tip for engagement.

    I agree that Mars is a great example too. He is a very personable person and really has a stonr and obvious “voice” in his writing.

    A good “general” tip to blog writing is to try to write as if you were engaging someone you are sitting at a bar with.

    It should be personal friendly, and if it doesn’t hurt the piece and it is managable a joke or two thrown in can’t hurt.

    Reply to this comment
    • Julius

      16. Sep, 2010

      Hey Steve,

      thanks for the comment. Ultimately creating a personal blog is important. Otherwise blogs wouldn’t distinguish themselves from standard websites.

      And yes Mars is a great person. He has created a great blog with a different voice on the topic. And yes adding jokes is good but I personally think it’s hard to do it right. That’s why I try to stay away from using jokes.

      Reply to this comment
  7. Ben Lang

    17. Sep, 2010

    For sure agree with these all. Loved this quote by the way: God gave you a gift of 86,400 seconds today. Have you used one to say “thank you?” Nice find! Anyways great to connect with you Julius :)

    Reply to this comment
    • Julius

      19. Sep, 2010

      Hey Ben,

      thanks for stopping by. I am glad you liked the quote. Yeah it’s great connecting to other bloggers. I always enjoy it. I will write you an email soon.

      Reply to this comment
  8. The Southern Cookbook

    17. Sep, 2010

    This is so true! Great post. I love when my readers ask me questions and view my content. I always get back to them with an answer quickly. If no questions are asked I always say Thank You for stopping by my blog! I think this is so important. I always stop in and take a look at my readers blogs as well. Very important information here. Thanks for posting ;)

    Reply to this comment
    • Julius

      19. Sep, 2010

      Yeah it’s great to see readers ask questions. I also try to say thank you. I believe it’s important to show that you appreciate your readers. I do too, I try to stop by at the blog of my readers but I am not always able to make it.

      Reply to this comment
  9. Sourav

    18. Sep, 2010

    Hi Julius,
    I totally agree with all that you have mentioned here. I never try to promote anything which I am not familiar with or which I haven’t used. Further, I try to write and help out my readers and also reply to all the comments that I get.
    So I am definitely trying to follow most of the things that you have mentioned here. :)

    Reply to this comment
    • Julius

      19. Sep, 2010

      Hey Sourav,

      I think too many people are just promoting something in order to make money. I mean that’s not the way it’s supposed to be. In order to be able to generate money through your blog you have to be honest. There is nothing more important.

      And yes replying to comments is also important. Otherwise your blog is somewhat dead. I also installed the Comment Reply Notification plugin in order to get more comments. And it does work.

      Reply to this comment
  10. Moon Hussain

    18. Sep, 2010

    Not saying thanks makes you an arrogant sob.. after all, people are taking time out to read and comment and tweet your blog. I’m sure bloggers can take 30 seconds for a ‘thanks man’.

    Liked the post, SU’d!

    Reply to this comment
    • Julius

      19. Sep, 2010

      Hey Moon,

      you do have to say thank you. Yeah people take the time in order to leave a comment and if you don’t show your appreciation then they are probably not going to do it again.

      Thanks for stopping by and the stumble.

      Reply to this comment
  11. Ryan Biddulph

    19. Sep, 2010

    Hi Julius,

    What a simple yet powerful post.

    Like you I only recently realized the importance of building trust. By networking with fellow bloggers, promoting their posts and becoming more transparent I’ve generated increased engagement.

    Thanks for sharing your insight.

    Ryan

    Reply to this comment
    • Julius

      21. Sep, 2010

      Hey Ryan,

      thank you for your comment. Yeah it’s sometimes hard to understand the very basics of blogging. But to me it boils down to trust and relationships – something that most businesses neglect. The more you network with fellow bloggers the more successful your blog will become. I have noticed this on my blog.

      Reply to this comment
  12. Eric

    21. Sep, 2010

    I wrote a post about being your blog and you just hit on that with this post. You should, after all, it’s representing something to do with you, what you know, are learning, how you’re interacting with your readers and so forth. Of course you should.

    I need to make my blog more personal by far… thanks for the reminder… there’s my thanks to you :)

    Reply to this comment
    • Julius

      21. Sep, 2010

      Hey Eric,

      what did you write about? About visiting my blog? I think too many people make the mistake of thinking that a blog is just something that will make you money or that will get you somewhere in life. I believe it’s much more than that. I am sure that all I have done here I will never forget. This blog is yours as much as it is mine. Thank you for keep on coming back.

      Reply to this comment
  13. Whiztechy

    21. Sep, 2010

    You came up with excellent factors, best one is trust. Once your readers starts trusting you then they will always turn up to your blog when they require any useful information. Writing for readers not for earning money is the best way to gain their trust.

    Reply to this comment
    • Julius

      21. Sep, 2010

      Hey Wiztechy,

      Thank you for your comment. I agree with you, trust is definitely the most important one. Once you have established yourself not as an expert, but as someone worthy of trust, people will keep coming back. And yes you are right, it’s not about writing to make money. For me writing is also a means to express myself but also to hand on the knowledge I have gained to others hoping that it will help them.

      Reply to this comment
  14. James King

    21. Sep, 2010

    Hi Julius,

    I gotta agree with you. Many web owners believe: its about them. It’s not its about being grateful and looking after your readers.

    Trust and reputuation are vital for success.

    Many thanks

    Reply to this comment
    • Julius

      21. Sep, 2010

      Hey James,

      I think it’s important to remember that you are not only accountable for your success. It’s also, and probably much more, the people who have helped you along the way. Show your gratitude towards the people who have helped you along the way.

      Reply to this comment
  15. Good common sense article Julius. I will keep it in mind when I post on my own blog. Part of my dilemma is I am fairly new at writing to promote my new business and I need some time and practice to become good at it. I was using blogger for a little while but was too lazy to post on it because I felt I didn’t know what I could post. Just last week I started using the blog connected with my website builder and I have posted 5 posts in a over a week. I haven’t had any visitors yet, but am just focusing on churning out the posts and trying to get better each time. I was wondering how many I should do per week in my niche. Also I wish I could add my own non related posts but am afraid it will detract from my business building and credibility building efforts.

    Reply to this comment
    • Julius

      26. Sep, 2010

      Hey Christian,

      If you seriously think about creating a professional blog for your business then I would install and use WordPress. Blogger is nothing you would like to use in the long run. If you need help then let me know.
      To be honest what you are doing is what I did myself when I started blogging. Just write about a topic and then learn as you go along. I wouldn’t necessarily recommend adding your own non-related posts because they could definitely distract people.

      Reply to this comment
  16. TJ McDowell

    07. Oct, 2010

    I’m completely on board with you about writing honest reviews. Even if your readers have already used a product, an honest review can let them compare their own experiences using a product with yours. When they match up, that definitely instills confidence.

    Reply to this comment
    • Julius

      09. Oct, 2010

      Hey,

      yeah I don’t get the point of writing about something you don’t know nothing about (even though I did in the early days). The thing is that if you want to build trust then you need to be honest. And that’s when your blog is going to take off.

      Reply to this comment
  17. I totally agree With Julius, BTW great Post, helpful for Startups!

    Reply to this comment

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