How to Build More Successful Mini Sites
Posted on 09. Oct, 2010 by Julius.
Lots of people seem to be interested in building mini sites these days. And the reason is pretty simple. They offer you a way of earning an income without having to work too much on them.
And that’s also the reason why I like them. After a talk with Moon on Skype I decided it might be a good idea to create an article dedicated to mini sites on things you need to keep in mind and how to make them better and rank better.
If you want to learn how to build a mini site then read our previous post.
The link structure is an important part of every website, and here we are not only concerned about links from other websites. Your websites should get lots of internal as well as lots of external links. Many people think that external links are much more important than internal ones and I don’t totally agree with that. While external links can get you to rank well for certain keywords, internal links can achieve that as well. I think Hesham does the best job of creating such an internal link structure. If you take a look at his posts then you will see that he always interlinks them.
The reason why I believe this is important (especially for Google) is that even though Google knows about the content of your site it doesn’t trust it as much. In order for Google to believe that your content is relevant it needs links, external or internal ones.
Remember it doesn’t care whether these are external or internal links. So one big part of ranking well on search engines is to interlink your pages using the specific keywords you are targeting for each of those pages. If you have a page on external hard drives then you would also link back to that page with the anchor text “external hard drives”.
In order to do that effectively simply create multiple pages on your mini site with each of them targeting a different keyword. Then interlink all of these pages and the homepage. If you do that you will definitely be ranking a lot better within no time. But don’t go overboard and cluster your pages with links, 2-4 links per page are going to help enough with SEO without destroying the usability of your site.
I’ve also noted on many mini sites that people make the mistake of adding too many external links (links to the product they are promoting) to their mini sites. Don’t do this. Place 2-3 links to your product on each page but make them highly visible.
Most people will tell you that you should go for .com domains if you are looking at building a mini site. And I truly agree with them. There are other people who are using .org, .me and other domains but I don’t usually use them. Either I try to get the .com or .net domain. Generally you will want to have an exact match of the domain and your keyword. If you are again looking to rank for external hard drives then externalharddrives.com would be the ideal domain. But most of the time this domain won’t be available. In that case simply add something to the domain such as pro, hq, info etc. so you would have externalharddriveshq.com which is still pretty good.
Sometimes when looking for keywords you find yourself attracted to keywords like playstation 3 games. That’s a bad decision though. Due to copyright infringement you shouldn’t buy playstation3games.com because you could get sued for it. If you take this thought further you can actually create mini sites that will rank very well though.
Some products have a unique product name. This is usually the case with cameras and displays. Now let’s say you want to promote a camera such as the Nikon D3100. Notice that you can’t use nikon in your domain name since it would be copyright infringement but instead you could try and get the domain d3100.com which would certainly rank highly for the keyword d3100.
If you look at Google’s Keyword Tool you will realize that a broad match of the d3100 has 18,000 searches per month. The exact match will only get you around 3,000. Still if you would rank 1st then this would definitely get you a nice amount of traffic.
You can of course try this technique with other products. For me personally this strategy – adopted from Info Product Killer – has proven to be extremely effective since I have websites ranking on the first page of Google without any backlinks.
Another common mini site mistake people make is that they are trying to sell people the product they are promoting. But you don’t have to. If you are promoting a Clickbank product then the sales page will be enough to convince the person to buy it. Because of that you really don’t need to the product on your mini site.
Simply present some information on your mini site. Say what you can about a product but be honest. Honesty is very important on mini sites.
Don’t claim to be a person you are not. Because naturally most people won’t believe you. And it also destroys your credibility. Even though mini sites are very anonymous most of the time you should still behave in the same way that you do on your blog.
I recently created a small video on one of my mini sites in which I talked about the certain things that make my website rank well. I think it is going to help you understand the things I’ve talked about above. The mini site I am looking at in the video is Hybrid Cars Disadvantages.
What Do You Think About Mini Sites?
I personally love mini sites as I mentioned above. They offer me a way of earning an income while not having to work too hard. But what do you think? Do you like the concept? Was the information above any useful?