Archive for 'Web Analytics'
Posted on 19. Apr, 2010 by Julius Kuhn-Regnier.
Lots of people use Google Analytics as their web analytics software but most of them don’t understand what it can do for them, what kind of information it can provide you with.
Generally you can say that metrics alone, such as Bounce Rate, Visits or Pages/Visit, aren’t really helpful. As with most information you have to seem them within the context. Think about it, what does a pages/visit metric of 1.8 tell me about my blog? Just that on average 1.8 pages are visited by people. It isn’t really meaningful without context.
What if you compare it to other Pages/Visit metrics from blogs that are in your niche? Then the metric can because a useful indication as to whether your blog is performing as it’s supposed to.
So that’s why we are going to look at some Google Analytics reports that are going to help you understand Google Analytics a little bit better.
Posted on 26. Mar, 2010 by Julius Kuhn-Regnier.
There are a lot of people using Google Analytics for their blogs. It’s a great way to get some insight on your blog. However there are a few things that you should set up in order for Analytics to be more useful.
One of these things is what I am talking about here: enabling site search. If you have site search enabled then this will give you a lot of insight into what kind of content your visitors are searching for and what they are trying to find.
Before we can start you of course need to have a Google Analytics account. If you don’t have an account then sign up for Analytics.