Invest in Your Blog

Some people make the mistake of never investing in their blog. It’s usually hard to get something out of a blog without having prior invested in it.

That’s why I want to dedicate this page to how and in what you can invest in order to grow your blog. I only present products here that I have personally used and which I have found useful.

Books to Read

I actually love books. I think they are the best way to learn about new topics. Books are simply filled with information

No matter what you are interested in you will find a book that is readily available on that topic.  Below I’ve listed all the books I’ve read about blogging and marketing and which I think would help every blogger in creating a better blog.

ProBlogger Book: Secrets for Blogging Your Way to a Six-Figure Income

Darren Rowse is the owner of Problogger, a highly successful blog. In this book Darren and Chris Garett present you the very basics that every blogger should know about. What kind of content you should create, why other blogs are more successful and ultimately of course how to make money blogging.

If you are new to blogging then this is definitely a book you should read. And also more experienced bloggers will be able to get some valuable information through this book. I can highly recommend it for every blogger.

Amazon Rating: 4 1/2 Stars

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

I read the book a few weeks ago and I enjoyed reading it. However I can only recommend it for beginners, i.e. people who don’t know a lot about blogging or Internet marketing in general.

It covers topic such as basic SEO, social media, email marketing and domain names. But really only the very basics. As I said the information is not really useful to bloggers who have some experience. I can however recommend the book for people starting a blog.

Amazon Rating: 4 1/2 Stars
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

The New Rules of Marketing and PR

This book covers everything you need to know about social media. David Scott Meerman, author of this book, particularly explains of how businesses can leverage the Internet to create astonishing results. He further investigates how marketing and PR has changed.  What has worked for years doesn’t work anymore — there are new rules to marketing and PR.

It’s one of the best books I have read on social media and Internet marketing. Highly recommended.

Amazon Rating: 4 1/2 Stars

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

Email Marketing by the Numbers

Everyone who is interested in email marketing should seriously consider buying this book. The author, Chris Bagott, talks about how you can successfully leverage emails to build up relationships with customers. The book covers topic such as segmentation and truly does present great insight into why some people are so successful using email marketing.

Chris Bagott emphasizes that email marketing is way of building relationships with customers and I agree. If you are interested in email marketing then this is the book you should read.

Amazon Rating: 4 1/2 Stars
Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level

Word of Mouth Marketing

This book, written by Andy Sernovitz, is all about word of mouth marketing. Not only about word of mouth in the real world but also about the use of word of mouth online. The book itself is full of case studies of the successful uses of word of mouth which give great insight into the possibilities you face when using word of mouth marketing.

I can highly recommend it for everyone, and especially for bloggers since social media is partly word of mouth leveraged through the Internet.

Amazon Rating: 4 1/2 Stars
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

Words Fail Me: What Everyone Who Writes Should Know about Writing

I read this book when I was still pretty new to blogging and I must say that it helped me a lot. It helped me to get better at writing. It’s full of pracitcal advice which I found quite useful.

Let’s face it, every blogger needs to improve his writing. And this is a book that will definitely help you to get better. I can highly recommend it.

Amazon Rating: 4 1/2 Stars
Words Fail Me: What Everyone Who Writes Should Know about Writing

Write Your eBook or other Short Book Fast!

This book is written with people in mind that need to really publish their eBook or book fast. I didn’t think it was that good because I had the expectation that it would talk more about the technical side of writing and styling an ebook.
That said the book is good if you are trying to find a way to publish books fast. If you are looking for advice on how to style ebooks then I can’t recommend it.
Amazon Rating: 4 1/2 Stars
Write Your eBook or other Short Book Fast!

From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products

I enjoyed reading this book. Basically this book analyzes all the different ways you can make money through the Internet by providing information and at the end of each chapter it presents one person that has been successfully doing what was discussed in the chapter.

One chapter is devoted to self-publishing, another one to ebooks and others cover online and offline marketing techniques. All the information that is presented in the book is practical, i.e. it shows you for example really the steps you need to take to be able to self-publish.

I actually enjoyed the book as it gave me some ideas on how you can use the Internet to make a living.

Amazon Rating: 4 1/2 Stars
From Entrepreneur to Infopreneur

Linchpin: Are You Indispensable?

Linchpin, written by Seth Godin, is a book full of ideas of how the world has changed. Seth Godin mentions how things that have worked for the past are not working anymore and what you can do about it. His answer is to become indispensable, to become an artist.

I really enjoyed reading the book because it partly explains how capitalism works and why it worked so well. But not anymore.

Amazon Rating: 4 1/2 Stars
Linchpin: Are You Indispensable?

Web Analytics: An Hour a Day

I bought this book a few months ago and I thought that it would provide some insight into how to use Google Analytics to understand how readers interact with your blog or web site. It does provide some information on that topic but I didn’t completely understand it. Maybe that’s because I didn’t take enough time or I had a wrong expectation.

I will have to reread it because some of the information seems interesting to me now. Until then I cannot yet recommend it.

Amazon Rating: 5 Stars

Web Analytics: An Hour a Day

Street Smart Internet Marketing – Tips, Tools, Tactics & Techniques to Market Your Product, Service, Business or Ideas Online

This was one of the first books I have read on Internet marketing. It basically covers everything you need to know as an Internet marketer. It talks about effective email marketing, SEO and promoting your web site.

I think this book is especially helpful for someone who wants to start his own business online, not necessarily a blog. I can recommend it but it’s not one of the best books I have read on the topic.

Amazon Rating: 4 Stars
Street Smart Internet Marketing – Tips, Tools, Tactics & Techniques to Market Your Product, Service, Business or Ideas Online

The Adsense Code: What Google Never Told You  About Making Money with Adsense

This book is all about Google Adsense. Joel Comm talks about how you can make more money through Adsense on your web site. The information presented there is useful as it covers advanced topics such as smart pricing.

If you rely on Adsense to earn a decent income through your blog then this is definitely worth reading. However I wouldn’t necessarily recommend it for the average blogger.

Amazon Rating: 4 1/2 Stars

The AdSense Code: What Google Never Told You About Making Money with AdSense

CSS: The Missing Manual

Everyone who is interested in web design or wants to learn how to style your web site or blog differently should get this book. It’s actually the only book I have read on that topic but it’s very useful.

It covers basically everything you need to know about CSS. It’s especially useful for beginners but it also covers advanced topics. The great thing is that the revised edition now also covers CSS 3 for all the different browsers.

I can highly recommend the book for everyone interested in web design.

Amazon Rating: 4 1/2 Stars

CSS: The Missing Manual

The Story Factor

This is truly the best book I have read in a long time. All this book talks about is stories. I enjoyed reading it so much because the book itself is a proof to how powerful stories can truly be.

One chapter of this book is devoted to What Story Can Do that Facts Can’t, another one covers the six Stories You Need to Know How to Tell. It’s simply full of information that will help you to influence other people.

I can highly recommend it, it’s an amazing book.

Amazon Rating: 4 1/2 Stars
The Story Factor (2nd Revised Edition)

Typography Workbook: A Real-World Guide to Using Type in Graphic Design

This book is all about typography. I bought it because I was interested in typography and the different uses of it. It’s an amazingly in-depth book with lots of information. It contains lots of images or posters to show an effective use of typography not only in print but also on the Internet.

I can recommend it for everyone interested in the topic.

Amazon Rating: 4 1/2 Stars
Typography Workbook: A Real-World Guide to Using Type in Graphic Design

31 Days to Build a Better Blog

I can personally also recommend Darren’s ebook about how to build a better blog. I have read it myself and I must say that it’s great. The great thing about the book is that it’s designed for you to take action. Every day in this book you need to do something, e.g. becoming active in a forum.

If you follow the advice and make the exercises than you have a better blog after 31 days. Each day your blog will improve, bit by bit. I know I have created a better blog through this ebook. Do you want to build a better blog? Click here to view more details!

Blogging to the Bank

This is one of the first ebooks I bought. Because I already knew a lot about blogging I didn’t think that most of the content in it was really that unique and good. But one thing that I thought was great about the book was the affiliate marketing strategies Rob Benwell explained in it.

He actually has only one strategy that he uses to make money through affiliate marketing but I think it’s a great strategy.

One problem I had with this book was that Rob Benwell didn’t really focus on solely promoting products that he has tested himself. Basically what he is saying is that you should promote products as long as they pay you enough money.
If your goal is to make money through affiliate marketing than this ebook is definitely worth reading. Click here to view more details!

I will soon add some more information to this page such as WordPress design services and other ebooks. If you have any questions or simply want to share your thoughts than feel free to contact me.